by Brian Clifton
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Product Description
Let Web metrics expert Brian Clifton help you maximize your website's potential. In this book you'll discover the information you need to get a true picture of your site's impact and stay competitive using Google Analytics. Featuring implementation techniques not documented elsewhere, this informative guide teaches you how to turn data into actionable information and optimize the user experience of your website for better conversions. You'll learn to: - Measure your web traffic, its sources and visitor engagements and understand its impact on ROI
- Configure your data collection parameters to track all online marketing channels, Flash events, banners, and more
- Follow best practices for tracking offline activities and learn how to extract, analyze, and integrate the collected data
- Optimize checkout systems, pay-per-click campaigns (including AdWords), SEO, and email marketing efforts
- Discover the benefits of ad version testing and the insight multivariate testing can bring
With a better understanding of your website visitors, you will be able to tailor page content and marketing budgets with laserlike precision for a better return on investment, and ultimately, a better bottom line.
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Average Customer Review:
1 of 1 people found the following review helpful:
 How to find the needle in the haystack, 2008-08-28
This is the long overdue "how to" guide for Google Analytics. You can get started tracking your web traffic without this book, to be sure. But, this book goes beyond the help section provided on the Google Analytics site. If you're trying to understand the web traffic on your site, try using Google Analytics. It's easy and free. This book will help you along. While the title describes the book as Advanced, it's not really that technical. Even the most technical sections are pretty easy to get through.
0 of 0 people found the following review helpful:
THE Google Analytics guide , 2008-07-18
One of the few guides that covers the newer Google analytics ga.js code. I found chapter 11 an immeasurable help for guidance in monetizing a non-ecommerce website. Well laid out with useful screenshots and comprehensive scope, this is the one guide you will turn to everyday. I am always getting more ideas and finding different ways to get the most out of Google Analytics with the insights provided in this book.
0 of 0 people found the following review helpful:
Excellent Reference on Google Analytics, 2008-06-23
Brian did a fantastic job in his book "Advanced Web Metrics with Google Analytics". The material was very easy to follow and was very well structured.
Web Analysts who are involved in Google Analytics configuration and implementation will find the book very useful. The book covered basic setup and implementation tips as well as best practices and advanced techniques that will allow you to get the most out of Google Analytics.
If you are on the marketing/analytics consulting side, you'll find the book extremely useful as well. I liked the way Brian "segmented" the stakeholders into categories such as webmaster, marketing manager, etc. and recommended metrics and KPIs to address the concerns and needs for each of the stakeholders.
Whether you are on the marketing side or on the technical you'd definitely have an appreciation for the chapter on "Real-World Tasks".
If you are thinking of using Google Analytics, I highly recommend you read this book prior to any implementation work. Or, if you are using Google Analytics already, you definitely want read this book to get the most bang out of what the tool offers.
In our agency, we have added this book to our "must read" list for our Google Analytics technical Specialists and Analytics Consultants!
0 of 0 people found the following review helpful:
The Manual on GA, 2008-06-23
This book could be titled the Manual for Google Analytics that should've been released when it was launched.
It has a lot of tips to help you get the most out of GA and has Brians own insight and knowledge on how to use the data in an actionable manner.
I was very impressed with Brians technical knowledge of the tool and some of the things he explains in detail such as how to track outgoing links, page load times and how to customize the javascript will be useful to anyone using GA seriously.
Brian also explains the importance of KPIs and how to make sense of the data from different business perspectives which is key to making website improvements.
Overall, it's technical (it needs to be) and very comprehensive, a great one to keep as a reference when you're stuck with something about implementing or using Google Analytics.
Steve Jackson
International Co-Chair
Web Analytics Association
0 of 0 people found the following review helpful:
The Best Book on Web Analytics I Have Ever Read, 2008-06-15
I just finished reading Brian's book and want to let you all know that this is by far the best book I have ever read on web analytics. I now have over 10 pages of notes and ideas to apply to my work as a result. No combination of blog posts, speakers or articles can provide this kind of comprehensive, actionable knowledge. I have yet to come across anything even close to as helpful as this book for both Google and general analytics strategy and techniques.
I work in the search marketing / analytics field in a digital-centric agency setting and will be recommending this book to everyone I work with. This is a must read for any person or company involved in digital media, analytics, usability, web design or any other online field.
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