by Juan Antonio Fernandez, Laurie Underwood
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0 of 0 people found the following review helpful:
 A guide to doing business in China, 2007-08-03
CEO or not, it is worthy to be read if you attempt to do business in China and it must be read if you intend to expand business there.
Dreaming to be successful in China? Let's start from China CEO.
Bing Xie
President
Texas Instruments Semiconductor Technologies (Shanghai) Co., Ltd.
0 of 2 people found the following review helpful:
 Shipping problem, 2007-05-12
At this point I really cannot review the product,for my friend in Shanghai,China has not received the book as a gift from me.. My review in essence should be viewed as a review of my experience in buying a product from Amazon and using Amazon's "international standard method" to ship the prodect. I have to say that the experience is very frustrating. I ordered the book in late March and chose the international standard method for shipping and Amazon's confirmation stated that the product should arrive between April 29 and May 8,2007. As of this very moment, my friend has not gotten the book. I believe there are two possible points of confusing: it was not clear to me at the time of my choosing the so-called international standard was meant to be shipping through seafare for overseas, and the international standard method was untrackable.Ok. That is my frustration and the worry that the book may never reach my friend.
0 of 0 people found the following review helpful:
A valuable contribution towards understanding China's complex business environment, 2007-01-03
As a journalist and author who has lived and worked in Greater China for the past two decades I heartily recommend "China CEO" to anyone who wants an insightful look into how some of the big players in global business operate in the China market. As anyone working or doing business in China can tell you, the opportunities are many, but the potential obstacles and pitfalls are numerous as well. It would be unrealistic to expect that any one book could overnight turn you into an expert on doing business in China. However, I think "China CEO" contains some very valuable information that can make it easier to sort out the many confusing aspects of navigating the China business environment. "China CEO" is well written and well organized, and I believe should be helpful both to beginners and those with experience in doing business in China.
0 of 1 people found the following review helpful:
Second-level rationalisation of 20 people's opinions, 2006-11-05
The approach taken by the authors of this book - interview and analysis - is similar to that taken by John Stuttard in his book The New Silk Road, published also by Wiley. Although it was published six years earlier, the latter is actually a much better work.
First, while Stuttard was able to shape complex facts into a clear and insightful whole with nothing lost in the transition from the spoken to the written word, by conducting a second-level rationalisation of the views of the interviewees (splitting an interviewee's story into small pieces, placing them into categories, and drawing conclusions based on the amount of artificially-placed evidence in each category), the authors of China CEO have managed to reduce the value of the interviewees' voices and insights. For China is a story of limitless permutations: a perception immediately loses its meaning once it is taken out of the specific context.
Second, Stuttard does the job in less than 150 pages but the authors of China CEO in 300 pages: the former is more readable, more engaging, more robust, and offers much more practical value than the latter.
But still, The New Silk Road offers no roadmap to success in China.
Does this mean that there is no solid solution to the "China puzzle"?
I used to think "yes" but not anymore after I read Dr Wei Wang's The China Executive: Marrying Western and Chinese Strengths to Generate Profitability from Your Investment in China. With depth, thoroughness, practicality and above all wisdom that is based on combining the best of both Western and Chinese civilisations, including results and relationships, analysis and intuition, competition and co-operation, and management and leadership, The China Executive, I believe, is the solution to the "China puzzle". And Dr Wang is able to do so simply because he is able to understand both the West and China and to combine the best of both worlds.
I have particularly enjoyed reading the timeless wisdom that the author has extracted from the works of Confucius, Lao Tzu, Sun Tzu and others. Indeed, I have read these gems of wisdom many times but each time my understanding of human nature and strategic thinking deepens and expands, and this has made me to think that even in 10 or 20 years time, The China Executive will still offer great value - but not such work as China CEO!
0 of 0 people found the following review helpful:
A diverse but consistent view of succeess factors in China, 2006-08-31
I enjoy reading China books using two opposite approaches. Some books I ingest in five minute chunks over a several week period. Other books I digest in one sustained swallow on those long direct flights from the USA to China. In the first case the book has to hang together well enough that cutting it into small chunks does not produce a mush. In the second case it has to be engaging enough that I do not fall asleep.
This is one of the few books on China that can be easily digested using either method.
The authors have done a superb job of taking excellent content and organizing it to make it reader-friendly. They have also allowed the rich experience and voice of these top China CEOs to be clearly heard. One unique aspect of this book is talking about the personal issues that lead to failure or success in China, especially family adjustments.
If you are serious about your business or career in China, this is a must-read book.
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