by Franklin J., Jr. Plewa, George T. Friedlob
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| List Price: | $22.95 |
| Average Rating: |  |
| Lowest New Price: | $9.99 |
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Product Description
PROFITS ARE AN OPINION, BUT CASH IS A FACT.
Understanding CASH FLOW
If the term "cash flow" has always remained uncomfortably vague in your mind, Understanding Cash Flow will give you, quickly and simply, a firm grasp of this crucial index of a company's health and direction. It covers, in detail, the process, the terminology, and the internal and external players in the flow of cash through a company. You'll learn:
* The fundamentals of cash management and how it affects the quality of a company's earnings
* How to read cash flow statements
* How cash balances are analyzed and monitored--including internal controls over cash receipts and disbursements, plus bank account reconciliation and activity analysis
* How to avoid the pitfalls of granting credit--evaluating customer credit, sources of credit information, and overall credit policy
* How to prevent fraud and waste
* And much more!
Understanding Cash Flow is a part of the new Wiley series, Finance Fundamentals for Nonfinancial Managers--designed to serve managers, owners, investors, students and others by explaining clearly and concisely what they need to know about important areas of cash flow management. Other titles in the series will cover income statements, return on investment, budgeting, and balance sheets.
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Average Customer Review:
0 of 0 people found the following review helpful:
Pay attention to your cash flow!, 2007-04-04
We sure know how to spend, don't we? But how many of you focus on where your money goes and how best to manage it? To excel at money management you must understand the fundamentals of cash flow. This book makes it easy to learn the business of cash flow. Large print. Plenty of pictures and diagrams. You'll feel like a genius after reading this book. Buy it now.
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