Guerrilla Trade Show Selling: New Unconventional Weapons and Tactics to Meet More People, Get More Leads, and Close More Sales (Guerrilla Marketing Series)

by Jay Conrad Levinson, Mark S. A. Smith, Orvel Ray Wilson

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Editorial Reviews
Product Description
"Follow the wisdom contained in this powerful volume and your treasury will grow and grow. I learned plenty." -- Og Mandino, author The Greatest Salesman in the World

"The Guerrilla Group has done it again! Guerrilla Trade Show Selling is the definitive book on how to sell more, faster and easier at trade shows. It is loaded with practical, proven principles, methods and techniques that anyone can use to double, triple and quadruple their revenues at any trade show they attend." -- Brian Tracy, author The Psychology of Achievement.

"Guerrilla Trade Show Selling is pure platinum for anyone who has to or wants to effectively work the trade show floor. It's loaded with practical, down-to-earth ideas worth thousands of dollars to anyone who reads and implements its great advice." -- Dr. Tony Alessandra, author The Platinum Rule.

"More about trade shows and sales techniques than I ever knew existed. The authors actually turn exhibiting into a profit center!" -- Alan Weiss, PhD, author Million Dollar Consulting

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All Customer Reviews
Average Customer Review: 4 out of 5 stars

0 of 0 people found the following review helpful:

4 out of 5 stars

Good Information, 2007-05-16
Trade shows are part of life in the business world, a part that many would like to forget about until the last minute. But to just have a booth without organization and planning is throwing money away. This book is full of ideas that can help you think about ways to increase your ROI on trade show participation.

3 of 4 people found the following review helpful:

5 out of 5 stars

Guerrilla Trade Show Selling, 2005-01-25
This is a great resource! Our team booked over 200 qualified sales leads at our tradeshow with nothing more than the information from this book. So far with the follow up process we have closed 40% of the leads. The only way this book won't work for you is if you won't work the tactics!

6 of 6 people found the following review helpful:

4 out of 5 stars

I never give 5 stars unless its perfect, but its darn good, 2002-11-25
People that gave this book low ratings probably wrote competiting books. Because there was mixed reviews, I didn't buy it online, instead I went to the store to see the whole thing. Within two minutes of looking at it, I was sold.
I'm an newly appointed advertising sales manager who went to one trade show and saw I needed help. So I bought this book. That was just 4 hours ago, and I already have 4 pages of ideas that I know will help me make a lot more $$$$$$.
I'm just writing this review so you don't get skeptical like I did. Its not filled with useless stuff to add pages. Its pretty good stuff that a relative newcomer to the game will find VERY useful. Hot Shots that know everything already and write bad reviews shouldn't be buying books like this anyway. right?

0 of 4 people found the following review helpful:

3 out of 5 stars

not bad but not good, 2002-09-05
It's not a bad book but it's too specific for my tastes. I prefer Michael LEvine's Guerilla PR Wired, which is a fantastic marketing book that has something for everyone. I'd suggest this book before everything else.

18 of 22 people found the following review helpful:

5 out of 5 stars

It's got something for everybody!, 1999-10-18
Whether you're a big business or just starting, when you first pick up this book, you'll find plenty of ideas that you can use immediately to make a real difference at your next trade show.

And like most books that you read, not every idea will work for you. Yet you'll get enough ideas in the first several dozen pages to pay for this book 100 times over. Read the whole book and you'll pay for it more than 1,000 times over. It paid like that for me!

Best of all, the ideas are practical. While the authors suggest where to look for resources, they do so without being commercial.

I've bought nearly every trade show book printed, including all those available on Amazon. Guerrilla Trade Show Selling is the only one that I refer to before every show.

Get it. Read it. Use it. Profit from it.

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