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The Firm of the Future: A Guide for Accountants, Lawyers, and Other Professional Services

by Paul Dunn, Ronald J. Baker

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Editorial Reviews
Product Description
Provides accountants in small and medium sized firms the tool to expand services beyond attest and compliance functions.
  • Shows how to transition to other professional services that clients value.
  • Provides a pro-forma business plan for mapping a three to five year plan for the transition to a successful practice.
  • Positions consulting as an extension to traditional services, not just an alternative.
  • Includes many real world examples of accountants who have made a successful transition to new services, discussing the challenges and the results achieved.
  • Focuses on quality of life issues and how to get there.



All Customer Reviews
Average Customer Review:5 out of 5 stars
3 of 3 people found the following review helpful:

5 out of 5 starsA truly paradigm-shifting work, 2006-05-14
Ron Baker is doing for the professional services firms what Columbus and Pythagoras did for the "Earth is Flat" proponents! "Paradigm-shifting" has become so over-used in our culture, but it is not mere hyperbole when describing this book. The work is quite thorough, implementing excerpts, quotes, and philosophies from dozens of well-respected scholars, economists, and management consultants. The work reminds me a lot of Tom Peters' seminal book, "In Search of Excellence" in the way in which the author sprinkles in so many great examples from other successful organizations and industries. In addition, he has many real-world examples (from firms around the world) of professional services firms that have successfully tranformed their practices. I whole-heartedly recommend this book to any professional who is trying to transform a professional services organization or who is wondering if there might be a more effective and profitable way to run a professional services firm.


8 of 8 people found the following review helpful:

5 out of 5 starsThe Essential Reference for Law Firm Leadership, 2006-02-07
I first read this book about 2 years ago. I keep it within arm's reach of my desk and refer to it often, still.

I've read one reviewer who stated that this book was the modern almanac of best business practices. I agree completely.

I run my own small law firm. We have implemented many of this book's practices with great success and profitablilty. Primary among them is fixed fee agreements. Yes, we are a law firm that has trashed its time sheets, due in large part to the inspiration and impetus of this book. And, we will never go back.

An earlier reviewer suggested that this book would be more useful for CPA's and not for lawyers. I disagree. Though I'm certain the message of this book is critical for CPA's, I think that any person in law firm leadership must read this book. I think it is particularly suited to small firms and solos who will have the ability to immediately take action in implementing these ideas and making them a reality in their practice.

However, if you are one of my competitors forget everything I said above and do not touch this book. My firm and my family will thank you.




1 of 1 people found the following review helpful:

5 out of 5 starsExtremely helpful, well documented., 2005-11-14
This is a very well-documented guide for any service firm. It's also very well written, very insightful and very well researched. It's real deep, complete and full of advice and wisdom from several great minds. I run a corporate reputation consulting firm in El Salvador and this is the most advice-rich book I've encountered in the last five years. I also recommend "the trusted advisor" by David Maister and specially "Managing the Profesional Service Firm" also by Maister.


8 of 8 people found the following review helpful:

5 out of 5 starsPermission to Believe, 2004-12-13
The Firm of The Future coordinates both the theory and practical application of pricing concepts AND business service models in such a complelling manner that Baker & Dunn give Professional services organizations permission to believe that there is light at the end of the tunnel.

While the Firm of The Future is geared to the legal and accounting professions the message and vision is applicable to Advertising agencies, Consulting Organizations, Marketing service firms and professional service providers of all shapes and sizes.

Cost plus pricing is short sighted and intellectually flawed.The intense pressure on increasing billable hours and driving down costs is destroying the creativity and core capabilities of Professional Service companies.Baker&Dunn explain the flaws of cost plus and hourly schemes and identify a road map which outlines how to move a professional services organization and it's customers to a healthier, happier, more productive and more mutually profitable business process

A great read---Inspirational and practical


Tom Finneran
Executive Vice President
American Association of Advertising Agencies



15 of 15 people found the following review helpful:

5 out of 5 starsMust reading for the professional service provider!, 2003-12-04
After reading this book, you'll need to place it alongside your desktop dictionary, Thesaruas and Ron's first book "The Professional's Guide to Value Pricing. This is how strong of an impact their message has made on me.

After reading the first two editions of Ron's book, I didn't think he would be able to improve much on the message of switching to Value Pricing. Boy, was I wrong! He and Paul Dunn have done an amazing job of getting the reader to think differently. As with the radical theme of trashing the timesheet in "The Professional's Guide to Value Pricing", they do a masterful job of convincing you why the old "Revenue Equation" must be replaced with the forward-thinking "Profit Equation". They go on to introduce other new topics not found amongst professional services firms such as developing your Intellectual, Structural and Social Capital, emphasizing effectiveness over efficiency and of course Value Pricing. As is typical of Ron's writing style, and complemented by Paul, their reasoning for making this paradigm shift is well supported and well reasoned.

I've been using practicing Value Pricing for about 5 1/2 years now and I can tell you that it works. In my own firm, I've slowly begun implementing some of their new concepts but with a new perception. I'm convinced these principles will work for me and they can for you as well.

After reading this book, you'll definitely want to keep it handy as a useful reference guide!




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