by David M. Hopkins, Lewis T. Kontnik, Mark T. Turnage
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Product Description
A clear and compelling guide to the complex world of counterfeiting
This book provides readers with an overview of the complex subject of counterfeiting in the twenty-first century-not the traditional notion of counterfeiting fake currency, but the counterfeiting of luxury goods, pharmaceuticals, engine parts, etc. Filled with compelling stories such as how Glad trash bags have been faked as part of a scheme to launder drug money, this book offers real-world examples of how counterfeiting can occur and how readers can protect their products and brands from it. Leaving no stone unturned, this valuable resource also provides legal remedies, authentication guidance, and digital measures companies can use to fight the effects of counterfeiting on their bottom line.
David M. Hopkins (Denver, CO) is Director of International Business Programs in the Daniels College of Business at the University of Denver. Lewis T. Kontnik (Greenwood Village, CO) is principal and founder of Reconnaissance International, the publisher of Authentication News, an international newsletter that covers counterfeiting prevention issues.
Mark Turnage (Denver, CO) is the CEO of Applied Optical Technologies PLC, one of the largest providers of anti-counterfeiting technology to governments and companies worldwide.
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Average Customer Review:
0 of 0 people found the following review helpful:
 A handbook for businesses trying to understand how counterfeiting works, 2007-01-12
I recently finished Counterfeiting Exposed, Protecting Your Brand and Customers. Unlike Knockoff, The Deadly Trade in Counterfeit Goods, which is a readable introduction to the subject, Counterfeiting Exposed is more of a handbook for businesses trying to understand how counterfeiting works, the damage it does to a brand, and how to stop counterfeiters.
Counterfeiting Exposed includes a lot of useful information, including the names of service providers and tables showing the return on investment that a company can realistically achieve with an anti-counterfeiting program.
I had a couple of quibbles with the editing, though. References to the Virgin Group's "crossover from airlines to music" (page 33) might come as a surprise to anyone who followed the UK punk scene in its heyday. The authors also quote conflicting figures for Proctor & Gamble's counterfeiting losses, at one point saying P&G was losing $300 million a year in China, in another saying the company was losing $150 million a year, overall. And many of the claimed counterfeiting losses are stated as a matter of fact, without any supporting data, which detracts from their credibility.
These criticisms aside, Counterfeiting Exposed covers a lot of ground and is worth a look if you're planning a program to protect your brand.
1 of 1 people found the following review helpful:
 Practical steps to protect against fraud, 2003-08-29
If you think your product is immune to counterfeit, think again and read this book. It provides practical steps you can use to protect against this dangerous international problem. It is very insightful and thoughtfully written.
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