by Kevin Hogan
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Product Description
New secrets to getting what you want every time
The Science of Influence shows readers how to get anyone to say "yes" in eight minutes or less. Synthesizing the latest research in the field of influence with real-world tested experiences, it presents simple secrets that help readers turn a "no" into a "yes." Every secret in this book has been rigorously tested, validated, and found reliable academically and in the real world.
Readers learn dozens of all-new techniques and strategies for influencing others including how to reduce resistance to rubble; send unconscious nonverbal messages that are consciously undetectable; make people feel instantly comfortable in your presence; decode body language; build credibility; and be persistent without being a pain.
The Science of Influence turns the enigmatic art of influence and persuasion into a science anyone can master.
Kevin Hogan, PsyD (Eagan, MN), is a dynamic motivational speaker and expert on unconscious influence and body language for the BBC, the New York Post, and such popular magazines as Cosmopolitan and Playboy. He teaches Persuasion and Influence at the University of St. Thomas Management Center. He is the author of 12 books including bestsellers such as Irresistible Attraction: Secrets of Personal Magnetism and The Psychology of Persuasion.
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Average Customer Review:
1 of 1 people found the following review helpful:
 A great "How They Do It" , 2008-09-13
Have you ever been "slid" into buying something and didn't know how it happened? This book explains the science of how, when, why, and by whom.
It differentiates the ethical professional from the unscroupulous person who only interacts with you for their benefit--not yours.
This author promotes not just win-win...but that the world is,in fact, a better place because of the ethical compliance professional who has the
skills to persuade people to do only what is truly in their best interest
1 of 1 people found the following review helpful:
Awesome!!! I got a raise!!!, 2008-08-02
After reading and practicing I was able to talk to my boss everyday earning more and more rapport. Finally he suggested he take it up with corporate that I should have a raise of $5 extra per each sale. Kevin Hogan has amazing advice and breaks down the info where it is easy to follow. Whether you are in a relationship, sales, whatever any kind of human interaction; This book informs you on useful info to make it easier to change your world!
1 of 1 people found the following review helpful:
 Slow read, mostly common sense, 2008-06-17
Some of the stories are interesting but I'm finding it a slow read mostly due to lack of holding my attention.
0 of 0 people found the following review helpful:
Great information, but not helpful for what I wanted, 2008-06-01
I think this book has great information, especially if you are in sales. I bought it to help me with an organization I am involved with that consists of a bunch of members stuck in a rut. I picked up a few good tips, but not as much as I had hoped.
1 of 1 people found the following review helpful:
So much information but hard to put into practice, 2008-05-17
Excellent ideas. Lots of material to use. But ultimately hard to use. In this way, the book is too theoretical. It would have been nice to see all of the ideas along with a practical example in a real-life sales situation. Kevin Hogan did this with some of the points but not all. I would have preferred fewer ideas but with each drawn out more and perhaps a few of the same sales situations showcased with the different ideas and tactics. This way, the learning is apparent and the reader isn't left to wonder "how do I apply this exactly"...As it is, I retained very little. The plethora of ideas does make me want to pull the book off my reference shelf...if only I can remember where to look for what I thought was interesting.
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