by Suzanne S. Harrison, Patrick H. Sullivan
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Product Description
Capitalize on Your Company's Intangible Assets...
Leading Companies Show You How
"Einstein in the Boardroom makes a great sequel to Edison in the Boardroom. Those readers who found the examples and war stories of Edison to be useful in their own IP-management activities will find the same qualities in Einstein. This resource will help anyone in the intangibles management community who seeks to go beyond intellectual property and understand and capitalize on the full range of a firm's intellectual capital."--Julie Davis, coauthor, Edison in the Boardroom
"Harrison and Sullivan continue to elevate understanding of the value of intellectual assets and, more importantly, provide a 'clinic' on the practical steps necessary to turn theory into bottom-line results."--Jeff Weedman, Vice President, External Business Development The Procter & Gamble Company
"Einstein in the Boardroom is a valuable guide for business managers considering how to leverage intangible assets for profit."--Joe Beyers, Vice President, Intellectual Property Licensing, Hewlett-Packard Company
"Going deeper into value creation for companies, Einstein in the Boardroom describes new ways to extract value from 'I-stuff' on knowledge, a tremendous asset that is too rarely exploited and could be leveraged by all readers of this great book."--Beatrix de Russe, Executive Vice President, Licensing and Intellectual Property, Thomson
"Einstein in the Boardroom is a must-read for CEOs, CFOs, and board chairs facing the financial governance issues of share price, wealth creation, and value realization. When today's financial management systems may only deal with 20 percent of the value of the firm, Harrison and Sullivan offer a look at what a company can do to successfully create and extract value from the 'other' 80 percent, and they show you how other companies have done it!"--Bill Swirsky, Vice President, Knowledge Development The Canadian Institute of Chartered Accountants
"Identifying, managing, and leveraging knowledge and intangible assets has enabled Cargill to differentiate itself from its competitors and increase its profitability. Harrison and Sullivan provide a clear perspective on how intangible assets fit within the corporate landscape and how to manage them to increase value for the organization."--Harry J. Gwinnell, Vice President and Chief IP Counsel, Cargill
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Average Customer Review:
0 of 0 people found the following review helpful:
Going Beyond IP to Realize the Value from your "I-Stuff", too, 2007-11-13
Advancing on the framework and practices from "Edison in the Boardroom" (which dealt more with IP), Harrison & Sullivan offer business managers, technologists, and IP attorney a new edge to manage intangibles, or more specifically the "I-Stuff", they defined as: "All of the organization's intangibles that are not codified as intellectual property (IP)."
They offer a view into your company's I-Stuff as a strategic business asset requiring new management practices to "realize the value".
Unlike others books on the subject, "Einstein" offers rare pragmatic advise with evidence-based outcomes from a community of IP-savvy companies on the benefits of becoming proactive in identifying, protecting and leveraging "I-Stuff" along with IP (of course) to address strategic business objectives. This book, and it's predecessor, "Edison", are useful for those implementing SARBOX compliance programs.
1 of 1 people found the following review helpful:
Valuable resource for today's business world, 2006-06-08
What I found most helpful was that Einstein in the Boardroom featured multiple case studies around commercializing IP with a rare peek behind the scenes of how companies are doing business in this area today. For example, there is an entire chapter about the dramatic culture change that occurred at P&G that has led to the company being "open for business" through its Connect + Develop initiatives (which was recently featured in March's Harvard Business Review), willing to collaborate and work with other companies. The examples provided are tangible, leading edge, and relevant.
Definitely helpful to those looking for new business models or to small/mid-size companies willing to work with a larger company and wondering how.
1 of 1 people found the following review helpful:
Useful practical advice from industry leaders, 2006-06-04
The authors have identified key elements missing from previous discussions of the general topic, and have performed a very useful state-of-the-art survey and synthesis of the practices of leading-edge companies that are seeking to extract value from their intangible assets. Though I'm not a big fan of their "I-stuff" terminology (it's a bit too "cutesy" for my pedestrian tastes), the authors have clearly identified the ways in which the more traditional terms "intellectual property" and "intellectual capital" are too narrow to capture what is at stake.
Recommended for anyone working in the field, whether as a stand-alone work or as a worthy successor to "Profiting from Intellectual Capital" and "Edison in the Boardroom."
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