Persuasion: The Art of Getting What You Want

"Dave has exposed the secrets of the most powerful persuaders in the world. This book is a step-by-step guide to changing minds and deeply influencing people in person, in print, on the air, or anyplace else you need to persuade. This book makes persuasion so easy and predictable that it may be the most dangerous persuasion book ever written . . . especially if it ends up in the hands of your competition."
—Mike Litman, CEO, Connect To Success, Inc. and coauthor of Conversations with Millionaires

"Dave Lakhani tells you everything you've just got to know about persuasion in this book. It is written provocatively, yet clearly. And it is sure to open your mind while enriching your bank account. I highly recommend it. Fasten your seatbelt when you read it. It takes you on a thrilling ride!"
—Jay Conrad Levinson, "The Father of Guerrilla Marketing" and author of the Guerrilla Marketing series of books

"Dave Lakhani understands persuasion like few do and is able to break the process down so anyone can understand and use it. I highly recommend this book to anyone who hopes to improve their ability to sell, market, advertise, or negotiate."
—Chet Holmes, Fortune 500 superstrategist and author of the Mega Marketing, Business Growth Masters, and Guerrilla Marketing Meets Karate Master sales programs

"Man, talk about persuasive. Dave convinced me to read and review his book, and I don't even like the guy."
—Blaine Parker, author of Million-Dollar Mortgage Radio

"Too few books actually put into practice what they promote. Dave Lakhani breaks the mold with this satisfying, powerful read."
—John Klymshyn, author of Move the Sale Forward

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All Customer Reviews
Average Customer Review:
2 of 2 people found the following review helpful:

Excellent learning tool!, 2008-09-02
I am actually reviewing the audiobook from audible.com, but I enjoyed this book so much that I am going to be ordering the physical book for quick reference purposes. Dave Lakhani really has a wealth of information and understanding of how to help people improve their ability to persuade others effectively. This is currently the first book I recommend to others looking for a way to improve their persuasion and selling skills and I expect it to remain my first recommendation for a long time.


0 of 0 people found the following review helpful:

Get this book TODAY!!!, 2008-08-22
Dave Lakhani has done it again! Get this book today and it will immediately change your life-- your life does need changing, doesn't it?
It is loaded with practical, you-can-use-it-right-now tips for all situations where you want the other party to come to the correct conclusion which happens to be yours.
Also, see Dave's book Power of an Hour. A great book as well.
No, I'm not related to him.
Happy persuading!
Robert Mimm, Wesley Chapel, FL


0 of 0 people found the following review helpful:

Karla Yee, 2008-06-18
I love this book and recommend it. It is an easy read, but more importantly the book touches on the basics of persuasion and gives the reader a better understanding of how, where, and what to focus on in order to be persuasive. Truly enjoyable book!


1 of 1 people found the following review helpful:

The knowledge in this book is dangerous, 2008-04-25
I finished this fantastic book during a three hour flight across country. It is that good. Dave Lakhani writes in style that draws yyou in and keeps you interested. If it sounds like I am reviewing a fiction title it should, the book reads that well.

I have an extensive persuasion library and this book is in my top three. If you read, studied and applied what is in this book you will amaze yourself with what you can accomplish.

Highly Recommended


4 of 5 people found the following review helpful:

Video Review: Dave Lakhani's Persuasion, 2008-04-24
Watch Video Here: http://www.amazon.com/review/R5Z16KDSC08AM A two minute review of Dave Lakhani's "Persuasion"Persuasion: The Art of Getting What You Want

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