Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands

From translating the vision of a CEO and conducting research, through designing a sustainable identity program and building online branding tools, Designing Brand Identity helps companies create stronger brands by offering real substance. With an easy-to-follow style, step-by-step considerations, and a proven, universal five-phase process for creating and implementing effective brand identity, the book offers the tools you need, whether a brand manager, marketer, or designer, when creating or managing a brand. This edition includes a wealth of full-color examples and updated case studies for world-class brands such as BP, Unilever, Citi, Tazo Tea, and Mini Cooper.

Alina Wheeler (Philadelphia, PA) applies her strategic imagination to help build brands, create new identities, and design brand-identity programs for Fortune 100 companies, entrepreneurial ventures, foundations, and cities.

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All Customer Reviews
Average Customer Review:
0 of 0 people found the following review helpful:

Very thorough with great examples, 2008-09-02
I used this book for a graphic design course that I'm taking and it was very informative as well as thorough. It was interesting to read about all of the brand identities and how logos really affect the way a company is viewed. I like the detail, the graphics and the comparisons for the different logos. This helped me in developing a good design for my project.


0 of 0 people found the following review helpful:

Fantastic, 2008-06-14
Since graduating with a communication design bachelor, I have felt I missed out on the theoretical process of branding and marketing. This book is fantastic, it is broken up into three sections, theory, prac and reviews. You will learn so much from this well designed, easy to read guide.

I highly recommend it to anyone wanting to start their own business, or brand and market somebody elses business, or a designer wanting to get into brand identity designs.


0 of 0 people found the following review helpful:

More than Just Visuals, 2008-04-01
Great book... and more than just case studies. This book gives great insight into branding process and strategy.


0 of 3 people found the following review helpful:

It's a book!, 2008-03-11
Nice hardcover book, I got it for a steal! It is required for my college course. The book is well organized, with lots of color pictures; I like pictures.


0 of 0 people found the following review helpful:

Designing Brand Identity, 2007-12-05
This book is great for the people out there who might not be aware of what goes into company brand identity. This is quite an important field for graphic designers, and I highly recommend this book, it really was a great help to me during my brand identity course at the Art Institute.

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