by Johnathan Mun
|
| List Price: | $75.00 |
| Amazon Price: | $47.25 & eligible for FREE Super Saver Shipping on orders over $25. |
| You Save: | $27.75 (37%) |
| Average Rating: |  |
| Lowest New Price: | $37.00 |
| Availablitiy: | Usually ships in 24 hours |
|
 |
|
Product Description
"Mun demystifies real options analysis and delivers a powerful, pragmatic guide for decision-makers and practitioners alike. Finally, there is a book that equips professionals to easily recognize, value, and seize real options in the world around them."
--Jim Schreckengast, Senior VP, R&D Strategy, Gemplus International SA, France Completely revised and updated to meet the challenges of today's dynamic business environment, Real Options Analysis, Second Edition offers you a fresh look at evaluating capital investment strategies by taking the strategic decision-making process into consideration. This comprehensive guide provides both a qualitative and quantitative description of real options; the methods used in solving real options; why and when they are used; and the applicability of these methods in decision making.
Customers who bought this item also bought
Average Customer Review:
0 of 0 people found the following review helpful:
This book can help me to investment after MBA finance class., 2008-03-29
It is a real-hand-on book! Although the book looks very "huge", the analysis helps me to prepare MBA class.
1 of 1 people found the following review helpful:
Real Options, 2007-05-14
Mun's book shows how real options problems, like those faced in the real world, can be solved. Other books may provide a better introduction to real options concepts, but the methods employed are suitable only for very simple problems. Where other approaches require that you develop your own lattices (or other solutions), Mun shows you how to use his Supper Lattice Solver and Monte Carlo simulation software to solve these problems. I am convinced that his approach will not only facilitate the solution of these problems, but will also be more readily accepted by management. I look forward to acquiring Mun's software and applying it in practice.
7 of 9 people found the following review helpful:
The Second Edition - A Great Practical Guide through the Real Option Debate, 2005-11-30
As practitioners and academics continue to grapple with quantifiable uncertainties in real asset decision making, the debate about real option models will no doubt continue.
Johnathan Mun's second book and more specifically his case study approach allows practitioners from diverse industries to enter the debate with simple excel asset pricing skills. To my mind there is no better pragmatic work on the topic than the second edition of Real Options Analysis. With the book in one hand and the robust SLS software up on the screen - framing, pricing and understanding real options is pretty straightforward.
Two points to note: After 30 days, just as you begin to get hooked on the superb software it is likely to gently expire. That's when you are saved by the second point; the author is hugely supportive - His `one line insights' in response to specific queries made this a great purchase.
Edinburgh. Scotland.
6 of 6 people found the following review helpful:
 On average: a good book , 2004-07-29
This was my first book on Real Options. After this, I complemented my knowledge with more accurate researches on the theoritic foundations on the subject (eg. Trigeorgis and Copeland).
What I liked of this text is that it was a soft landing into the Real Option world, with a simple and easily understandable description. Its major pro is to present transparently the basics of a concept that is often approached at a too high and formal level.
What I did not like is the fact that few chapters at the end were not really useful but full of stuff and formulas with no explanations that cannot practically be used. I had the sensation they were out of place, since I could grasp their meaning only after passing to more comprehensive books.
One more criticism is that you don't understand the effect of the difference between private and public risk in real options evaluation as you do with other texts. However, I still consider this the book where I formed my basics before being able to master some other more detailed book (but also more difficult to master). The Crystall-Ball package was also a nice surprise. At the end, if you consider the price and the content it was surely good value for money even though it's not a masterpiece.
0 of 3 people found the following review helpful:
An excellent book for intermediate reader, 2004-01-28
Mun's book is an excellent guide for those who have basic knowledge about asset valuation and want to study real options.
Price is accurate as of the date/time indicated. Prices and product availability are subject to change. Any price displayed on the Amazon website at the time of purchase will govern the sale of this product.
|
Store Categories
|