Pay Per Click Search Engine Marketing For Dummies (For Dummies (Computer/Tech))

by Peter Kent

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Editorial Reviews
Product Description
Plan and launch your PPC campaign and keep track of its progress

If you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick. This book will help you decide! It tells you all about Google AdWords and Yahoo! Sponsored Search, targeting your customers, watching out for fraud, assessing the pros and cons of Pay Per Click, and making Pay Per Click work for you.

Discover how to

Use the right keywords to trigger your ads
Figure your breakeven point
Write ads that reach your customers
Calculate return on investment
Use geo targeting
Track your ad results

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All Customer Reviews
Average Customer Review: 4.5 out of 5 stars

0 of 0 people found the following review helpful:

2 out of 5 stars

Pay Per Click Search Engine Marketing for Dummies, 2008-11-10
I honestly didn't finish reading it. I say save your money and Google PPC.

1 of 1 people found the following review helpful:

5 out of 5 stars

JB6244, 2008-04-12
Excellent job.

Good primmer with a lot of meat in a very fast moving arena.

1 of 1 people found the following review helpful:

5 out of 5 stars

Another Great Dummy Book, 2007-10-14
* Very informative
* Easy to read
* A good understanding of PPCs
* Not too long (in my opinion)

4 of 4 people found the following review helpful:

5 out of 5 stars

If you need to know pay per click, read this book, 2007-03-15
This book does exactly what it should. It explains in clear, simple language how pay per click works, and how you should go about using it. Kent has no ax to grind. He explains why pay per click is a really lousy idea for some businesses, a really good idea for others and how to tell the difference. Before wasting thousands of dollars on a blundering Goggle campaign, read Kent and do it right the first time.

12 of 12 people found the following review helpful:

5 out of 5 stars

Peter Kent is a star!, 2007-01-23
Titles in the Dummies series range from very, very bad to very, very good. "Pay Per Click Search Engine Marketing for Dummies" is definitely very, very good. Peter Kent also wrote "Search Engine Optimization for Dummies" which is also very, very good and should be read before "Pay Per Click".

"Pay Per Click" shows off Kent's talent for leading the reader step-by-step through some moderately complex territory. Kent writes in a clear and concise style, without a condescending attitude and, happily, without corny jokes. He walks through the concept of pay per click advertising, calculating ROI, selecting and bidding on keywords, creating landing pages (a very important concept), finding the right words for your ads (a very tricky) concept and then the pluses and minuses of the various services.

Kent truly does cover the waterfront of pay per click advertising. If you're looking for a highly readable and information introduction to the subject, this is it.

Jerry

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