Never Cold Call Again: Achieve Sales Greatness Without Cold Calling

"You can never get enough of a good thing!  Read this book and USE its contents!"- Anthony Parinello, Author, Selling to Vito and Stop Cold Calling Forever

Salespeople everywhere are learning the hard way that cold calling doesn't work anymore.  Yet, millions of salespeople are stuck in the past, using twentieth-century sales techniques to try to lure twenty-first century customers.  There has to be an easier way to find prospects - and there is.  Today's most successful salespeople are using modern technology to bring prospects to them, rather than fishing for prospects over the phone or knocking on doors.

Never Cold Call Again offers practical, step-by-step alternatives to traditional cold calling for salespeople, small business owners, and independent professionals who are actively building a client base. The Information Age presents endless opportunities for finding leads without cold calling. In fact, Frank Rumbauskas’s system brings prospects to the salesperson, rather than the other way around. Readers will find unbeatable sales advice on effective self-promotion, generating endless leads, how to win prospects using e-mail, prospecting on the Web, networking, developing effective proposals, and much more.

Frank J. Rumbauskas Jr. (Phoenix, AZ) provides marketing consultation and coaching services to firms who wish to provide qualified leads to their sales force rather than have them spend productive work time cold calling. He is the author of the self-published hit Cold Calling Is a Waste of Time (0-9765163-0-6).

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All Customer Reviews
Average Customer Review:
1 of 2 people found the following review helpful:

When almost everything in business has evolved, why not your sales process?, 2008-11-14
As president of a strategic marketing firm, I've felt the pain of sales. What's more, lately I've recognized that the old methods don't work - voice mail lets us avoid untimely calls, the Web helps us research potential purchases when we need them, and we've learned every way imaginable to avoid salespeople.

Never Cold Call Again's main value is in exploring ways to stop "selling" and to instead put yourself in a position in which prospects seek you out and are actually interested in talking with you (!) ...perhaps even purchasing something. While some of the proposed techniques are cheesy (sending letters with handwritten addresses on the envelope or an "approved" stamp) others make good marketing sense. Consistently sending out a newsletter, maintaining a relevant blog and adding other non-intrusive methods to build a lasting network of prospects can help you convert from a supplicant (how awful!) to a resource (how nice). Worth a read - just use your judgment when you decide which of Rumbauskas' suggestions to put into action.


2 of 2 people found the following review helpful:

Great Book, But Lacks Detail for Implementation, 2008-08-05
Frank wrote a great book here, and certainly changed the sales world's view of cold calling. The reason why it rates only three stars is that it lacks details when it comes to implementation. The ideas expressed in this book are also becoming old rather quickly, as technology has changed even more since this book was published.


1 of 4 people found the following review helpful:

[...], 2008-06-14
Great book! The information here is vital to any salesperson still cold calling. Young, old, new, or experienced sales people should read this.

Will Fultz
[...]


2 of 3 people found the following review helpful:

Simply About Not Cold Calling, 2008-06-07
Well, I expected more from this book It is simply different ways of marketing, Who ever knows little bit about marketing knows about what ever Frank wrote here.

I recommend this to NOT creative sales persons, rookies, and the ones who have no idea about marketing.


3 of 5 people found the following review helpful:

Never Cold Call Again: Achieve Sales Greatness Without Cold Calling, 2008-04-25
This is a MUST have book for anyone in affiliate marketing or managing a sales team. Small busienss owners - listen up ... read this book NOW! Unless you are achieving all the conversions and prospects you need - you will learn heaps from this book. I want all my affiliates to read and understand these principles.

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