by Robert H. Frank
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Product Description
Although middle-income families don't earn much more than they did several decades ago, they are buying bigger cars, houses, and appliances. To pay for them, they spend more than they earn and carry record levels of debt. In a book that explores the very meaning of happiness and prosperity in America today, Robert Frank explains how increased concentrations of income and wealth at the top of the economic pyramid have set off "expenditure cascades" that raise the cost of achieving many basic goals for the middle class. Writing in lively prose for a general audience, Frank employs up-to-date economic data and examples drawn from everyday life to shed light on reigning models of consumer behavior. He also suggests reforms that could mitigate the costs of inequality. Falling Behind compels us to rethink how and why we live our economic lives the way we do.
Copub: Russell Sage Foundation
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Average Customer Review:
2 of 2 people found the following review helpful:
who is cool depends on who is cool, 2008-07-27
The first college I went to was a small community college out in the middle of nowhere. Most of its residents were extremely poor people fresh from the factory. In such an environment, I felt very wealthy and did not see the need to buy better clothes. I soon transferred to Michigan State University. Talk about a sea-change. Suddenly, I was the odd man out. My clothes were otiose, my habits slovenly and my look unkempt. It was extremely stressful (I am sure my HPA was going nuts pumping cortisol like crazy). I needed a new wardrobe. Not only that, but I need a conspicuously expensive and ridiculous one.
If you take this experience and apply it across the middle class board, you have Mr. Frank's book. You see, all of the middle class is in a positional arms race over goods like cars, houses, clothes, watches, and other oddities, while skimping over public goods, insurance, and saftey.
Frank compares this arms race to animals who constantly get bigger antlers to compete and get females. Soon the antlers are so big and cumbersome that they are a handicap in many ways. Yet, if a mutation 'attempts' to take over the population and make smaller antlers, the bigger antlers will win because animals that possess them can fight better and monopolize the females. Frank calls this the "smart for one, dumb for all" principle. I think the reasons are fairly obvious. Similarly, if we would all agree to limit the size of our house and cars and pay more for roads and parks, we would all benefit. However, there is always going to be that one idiot who gets the bigger house and the SUV. Now he is rolling in attention, going to the best school, and safer than ever in his huge SUV. All it takes is this small spark to ignite an all out war for position. But, remember, since position is relative, we end up in the same spot anyway! Except, we are now skimming on the important, non-positional public goods.
Frank's book is a short, lucid, and compelling account of what is going on with the middle class. I think he gives short shrift to role of the media and corporations, but his theories and ideas do have the benefit of being parsimonious and logical.
Great book.
0 of 0 people found the following review helpful:
Good overview of the US economic development, 2008-07-23
I liked this book. I will recommend it to anyone who is interested in reviewing social aspects of economic development in the US.
4 of 4 people found the following review helpful:
Working Harder for Average, 2008-01-27
The dictum "context is everything" is certainly true when it comes to assessing the value of material goods.
In Falling Behind, economist Robert H. Frank shows that what we consider "average" or "good enough" in a home or car is determined by context: what are others around us driving? where are they living? Is a `79 Chevy Nova is adequate (or even luxuriant)? The answer to this depends on the cars driven by others around us. This context varies between Cuba and the snazzier parts of L.A. Context matters in assessing the value of many things: cars, real estate, appliances, clothing. Not all goods are evaluated in this way: Frank categorizes those that are as positional goods.
Frank lays to rest the notion that wanting what others have is greed or envy, or that we are duped by snazzy advertising. Rather, it is natural to judge one's own assets in terms of local context. Having less than the "norm" has tangible consequences for professionals: Doctors or lawyers who fail to keep up appearances will be judged as incompetent. People who choose to buy smaller homes will end up in poorer neighborhoods, and suffer their attendant problems.
The inflation of positional goods is driven by income inequality. Since the 1970's, the incomes of those at the very top has risen dramatically, while those at the bottom are now earning about the same or less. (If you want clear graphics and elucidated statistics on rising income inequality, look no further than chapter 2.) However, changing standards for what constitutes a luxury home or car have "trickled down" so that middle-income Americans now need to spend more to achieve average.
Frank likens the arms-race style inflation of positional goods to the metaphor of the stadium. If one spectator stands up, he/she will get a better view. But if everyone stands, they will all have the same view as before, except they will have given up their comfy seats. The author calls this behavior "smart for one, dumb for all."
Frank outlines what working and middle class families have had to sacrifice to achieve the new average: time, equity, and investment in public works. Workers must live farther from work to afford average, and have longer commutes. They work longer hours, and sleep less. Families don't save as much, and they go into debt. People who feel strapped for cash are less willing to pay the taxes necessary to maintain roads and schools, so these services get cut.
For all that I enjoyed this book, I cannot rate it a 5. While the tone through most of the book was jargon-free and accessible to the non-economist, Frank lapses into dense econo-speak in places (notably chapters 6 and 7). Frank also delves into "Darwinian" hypotheses in chapter 6, which only detracted from his larger point. After all, he had already made the case for the positional judgement of goods. The evo-psych explanation lacks any evidential support, and merely stating that it is the "biological," or, worse yet, "Darwinian" point of view is not sufficient for it to be taken seriously.
The final chapters redeemed this book for me, as the author proposes a novel, progressive tax solution: taxing consumption while exempting savings. A progressive marginal tax rate on consumption would reward those who save rather than spend, limiting the inflation of positional goods as people opt for smaller mansions and more utilitarian vehicles. The tax is not regressive: People earning modest salaries can apply their deduction to their taxable consumption, so that they are not penalized for being unable to save.
If you want to know why the rich get richer, the poor and middle class can't get ahead, and houses and cars seem to have doped up on steroids since 1970, give this book a read.
2 of 8 people found the following review helpful:
Continuation of Conspicuous Consumption, 2007-11-16
Thorstein Veblen in his Theory of The Leisure Class coined the term conspicuous consumption. In many respects the last 10 year has been a veritable explosion in obnoxious displays of my car is bigger and better than your car, and house, etc...
The real threat to the middle class is in housing. Particularly in the Bay Area of California the cost of housing, both rental and purchased, has become prohibitive for all but a small percentage of the population. I include rental housing because the costs are exceedingly high, forcing most people to pay well over 50% of their salary in rent, leading to ruinous financial suicide when you are not able to save each month because the greed factor of housing has such a crushing effect on people's mental and emotional well-being. Housing has skyrocketed to present levels principally as a result of the mania of believing that everyone in the area makes $100,000 a year which is what any other community would require to sustain such high housing costs. The pay rates certainly are not commensurate with the increasing costs of renting and buying homes.
0 of 3 people found the following review helpful:
 Falling Behind..., 2007-10-17
I absolutely hate history, but Frank makes it relatively quick. His analysis of the current situation in the United States (relative versus absolute spending issues) is convincing, and his plan (along with many others) for policy change is reasonable. Now, if only politicians funded by big business would listen...
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