by Will Marshall
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Product Description
As their financial security, dreams and peace of mind became victims of the crisis in corporate responsibility, friends of investment banker, Wendy Stevens, sought her help in understanding what was happening and who to trust. Try as she might, she was at a loss to find a believable cause or solution to the crisis. In frustration she telephoned her friend, retired financial officer, Sam McAllen. Over dinner in Chicago's suburbs, Sam shared insights into the real cause of the continuing corporate crisis. He helped Wendy identify the vested interests that were abusing Shareowners' money, and he helped her to recognize why the populist ideas of "greedy people doing bad things" weren't the real cause of the crisis. Sam then suggested the grand deception at the heart of the corporate crisis... Wendy was astonished... It was so obvious.Over breakfast the next morning, they explored a national solution to the corporate crisis as well as a "quick fix" that Wendy's friends could personally use until the national solution was implemented. When they parted, Wendy knew she had answers that would help her friends regain their confidence in stocks and perhaps some of their lost financial security.
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Average Customer Review:
0 of 0 people found the following review helpful:
An insider look on the real causes and possible solutions, 2004-03-08
Expertly and knowledgeably written by Will Marshall (an experienced businessman whose corporate and financial expertise includes twenty years as Treasurer of the 2.5 billion Nalco Chemical Company), Money Ain't Free: The True Cause Of The Crisis In Corporate Responsibility is a hands-on, insider look on the real causes and possible solutions to modern-day crises in corporate fiscal responsibility. Portraying the financial woes of corporations as a far more complex problem than simply the blind greed of a few highly placed individuals, Money Ain't Free is a down-to-earth guide portraying its concepts via example for ease of comprehension. Informed and informative, Money Ain't Free is very highly recommended reading for non-specialist general readers wanting a more complete and comprehensive understanding of the current and continuing crisis in corporate management -- and what can be done about it.
0 of 0 people found the following review helpful:
Practical insight, 2004-02-20
The book provides useful insight into the motivations of management, advisors, accountants and other professionals. By "following the money", one can appreciate the motivation of individuals who can impact valuation and modify their approach to investing accordingly. The book is written in a conversationalist style that allows the layperson to stay engaged. A good, thought-provoking read.
0 of 0 people found the following review helpful:
A MUST READ BOOK FOR THE INVESTOR, 2004-02-13
THIS BOOK IS EASY TO READ AND OFFERS A FRESH APPROACH TO EVALUATING THE PERFORMANCE OF A PUBLIC COMPANY.IT IS A MUST READ FOR ANY INDIVIDUAL TRYING TO EVALUATE HOW TO INVEST THEIR HARD EARNED MONEY IN THE STOCK MARKET.THE AUTHOR POINTS OUT HOW OUR CURRENT ECONOMIC METRICS DO NOT PROPERLY EVALUATE MANAGEMENTS PERFORMANCE AND AS SUCH CAN MISLEAD INVESTORS.THE BOOK PROVIDES EASY TO USE METRICS FOR COMPANY PERFORMANCE AND MANAGEMENT EVALUATION.
0 of 0 people found the following review helpful:
Good Financial Guide, 2004-02-03
I enjoyed reading Will Marshall's "Money Ain't Free: The True Cause of the Crisis in Corporate Responsibility". It is thought provoking, timely, and educational. Part of the book outlines the problems with basic financial measurement systems and financial "distractions" and how those problems have created an environment in which recent financial scandals can take place. It argues for changes in those measurement systems and a new financial report - the "Valuation Statement" which would help investors more easily evaluate corporate performance. On this level, the book is a call to action for change in corporate governance and oversight. What takes the book to another level is Marshall's application of the lessons of Enterprise Value and their use in the selection of stocks. The basic premise is if you can calculate the Enterprise Value of a company and its projected rate of growth, you can identify undervalued - and overvalued - stocks with a much higher degree of reliability than using conventional methods. Unlike many books on finance, Money Ain't Free is written for the non-finance person, using a conversational style. The style may take a little getting used to, but the book is very readable. Both finance and non-finance people would benefit from the book. I would recommend it both to people who want to understand current events in the market and to those who are looking for tools to help them invest in the stock market.
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