by Ziegler
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| List Price: | $16.95 |
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Product Description
Whether you are beginning a new career in automotive sales, have been in the business since birth or are a customer seeking insight into what is behind the smoke and mirrors, Cars and People; How to Put the Two Together, is for you. There is more to sales than basics; journey through the behavioral side of the deal. Learn how to control your customer. Understand what a real commitment is. Be prepared to get dirty. You'll be digging up old stereotypes, planting seeds and building rapport. There is no reason for the sale to be so difficult. It's only cars and people. Congratulations! Now you are armed with the tools to put the two together.
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Average Customer Review:
0 of 0 people found the following review helpful:
 Only buy this book if you love money, 2008-08-13
This really isn't a book, however. It's a collection of wisdom that will enable the reader to evolve as a car salesman the way that the author did and be in a position to take care of his family. How, you ask? By closing more deals, which leads to making more money. I am a car salesman. One thing is true, no matter where you go. Other salesmen will not help you. They will not share with you what they know, or how they acquire the knowledge and skills they have. There is this flawed belief they have, caused by low self-esteem and a lack of confidence, that if they tell you, they will suffer. This belief is not correct and Anthony Ziegler knows that. Otherwise he would've written a different book, a less effective book. If you do not want to make more money selling cars, do not buy this book. However, if you are like me, that is goal-oriented and committed to self-improvement, you owe it to yourself to buy this book.
0 of 0 people found the following review helpful:
 Expected More , 2008-06-30
While the information obtained from reading this book was informative, I thought it was kind of weak compared to the way some previous readers raved about how great it was. Easy to read and sometimes even funny, but I think working as a green pea for 10 days has proved to be more enlightening each time I find out something new that my colleagues/peers or closer failed to tell me has been way more informative than this book. I'd recommend borrowing it. After reading it once, I don't think I'll ever reference the book again. Maybe good for some, but it didn't seem worth it to me. I've got a used one with less than 5 hours on it, if you're ready to buy, come inside and make me an offer. I'm sure I could make you a deal.
0 of 0 people found the following review helpful:
Put Me 10 Steps Ahead of Anyone Else!, 2008-02-03
I read this book over 2 years ago, before I ever stepped foot into my first dealership for my first interview. I've got to say, this book made ALL THE DIFFERENCE in the world. Of course it's not the only thing that has made me successful, but it helped me jump-start my career in the car sales industry. I've been selling cars for over 2 years now, consistently 1st or 2nd place every single month. Every new car salesman I run into I recommend this book - it's the biggest investment you can make into your own future if you're considering a future in car sales. I'm not sure if experienced salespeople would benefit, but green-peas definately can. A must read for all new-hires.
1 of 1 people found the following review helpful:
Nothing New, But a Good Refresher, 2007-03-08
Ziegler certainly gives an inside look into the business, but for me, having been to two Joe Verde seminars, it came as nothing new. For someone new to the business, I'd certainly recommened it. For someone with several years in the business, it'd still be a very good refresher course. It's all too easy to get into a "rut", and this book can help you see where your mistakes are possibly being made, so that you can correct them. It would also be a good read for a car buyer, as it would give them a lot of insight into how SOME dealerships conduct business.
1 of 2 people found the following review helpful:
A MUST READ FOR WOULD-BE CARS SALESPEOPLE, 2007-01-13
This is the blood and guts of the business!!! It gives would-be salespeople a great idea of how they would have to "mutate" so as to be an effective car sales professional.
AND it also gives would-be car buyers a great peep-hole into the business so as to differentiate between having the wool over their eyes and/or having a B-52 dive bomb them with a load of sheep!!!
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