by Frank Thomas with Jeff Neuman
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Product Description
Frank Thomas is the world's leading expert on golf equipment. As a design engineer at Shakespeare Sporting Goods in the 1960s and 70s, he invented the graphite shaft, a piece of technology found in the bag of nearly every golfer today. As Technical Director of the United States Golf Association, he issued thousands upon thousands of rulings on equipment, literally writing the rules that govern the implements of the game.
In Just Hit It, Thomas shares his knowledge with every golfer. In clear and concise language, he separates the blather of advertising claims from the nuggets of truth, explaining how golf equipment works, describing which features matter and which ones don t, providing the most thoughtful overview of the subject ever written. He debunks common misperceptions, and demonstrates that what s newest and latest may not be any better than what you already own.
But Just Hit It isn t just an equipment guide. It also examines the marketing culture that threatens to separate the game from its core values. Thomas understands the golfer s desire to find the magic club that will change his game and wipe away his flaws, but he also recognizes the way this belief in magic can be exploited by others for profit. Further, he explores how this selling climate eats away at the fundamental reasons we play the game, whether we realize it or not: the desire to test ourselves against an objective standard while overcoming the obstacles set in our path. He describes how the rules of the game can best serve our purpose, and proposes steps that can be taken by golfers, course designers, developers, and governing bodies to reconnect the game with what it ought to be.
Practical, philosophical, and historical all at once, Just Hit It is a unique contribution to the literature of golf.
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Average Customer Review:
0 of 0 people found the following review helpful:
 Just the facts about the Golf Equipment Industry, 2008-09-28
For 26 years as the USGA Technical Director, Frank Thomas has written a poignant book about the evolution of golf technology. He covers the technology and myths of equipment and what has translated to the biggest technological advances in the game.
He writes in a clear but not necessarily concise manner but he makes important points through history and vignettes that should guide you in what you really need to play the game.
I highly recommend reading this book.
Other books that I recommend that cover similar subjects are below :
The Right Sticks: Equipment Myths That Could Wreck Your Golf Game
The Mad Science of Golf: On moving past golf industry hype and learning to play better golf
The Search for the Perfect Golf Club
0 of 0 people found the following review helpful:
 NY Times Review Overrated , 2008-09-06
I bought the book based on the review in the New York Times. I was disappointed in the book. Too much "filler' and not enough real knowledge.
2 of 2 people found the following review helpful:
Great Book, 2008-06-09
Very interesting to understand the theory behind the technology of golf. Will make you smarter in deciding where to spend money on stuff.
15 of 16 people found the following review helpful:
Science Wins, 2008-03-06
On page 117, Frank Thomas states, "Standard clubs will do fine until you shoot consistently in the mid to low 70s." "Until then, work on improving you instead of your clubs."
Finally, someone with substantial technical knowledge of the evolution of equipment and the history of golf has finally come out and said it. The job of manufacturers is to market and sell their products, but it matters very little to the vast majority of golfers which type of equipment they use. "In forty years, there are only three innovations that mean anything significant to your game: perimeter weighting, the graphite shaft and titanium drivers", page 70. Unlike most technical books on equipment, this is written in layman's language with numerous wise-cracks to spice up his points of view. Unless most players want to keep pouring their hard earned money down a black hole, this book is a must read for both the average and avid golfer.
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