Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business

by Jay Conrad Levinson

List Price:	~~$14.95~~
Amazon Price:	$9.72 & eligible for FREE Super Saver Shipping on orders over $25.
You Save:	$5.23 (35%)
Average Rating:
Lowest New Price:	$8.56
Availablitiy:	Usually ships in 24 hours

Editorial Reviews
Product Description

When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including

* strategies for marketing on the Internet (explaining when and precisely how to use it)

* tips for using new technology, such as podcasting and automated marketing

* programs for targeting prospects and cultivating repeat and referral business

* management lessons in the age of telecommuting and freelance employees

Guerrilla Marketing is the entrepreneur’s marketing bible -- and the book every small-business owner should have on his or her shelf.

Customers who bought this item also bought

All Customer Reviews
Average Customer Review: 4.5 out of 5 stars

1 of 1 people found the following review helpful:

5 out of 5 stars

Should be on your table, 2009-10-20
Bad feeling urged me after reading this book - I felt guilty and sorry I haven't done it earlier.
It is idefinetely a must-read to every single marketeer or anyone who has at least anything to do with a marketing.
Clear, straight to the point and giving you the right tools, ideas and advises it is know in my Top3 list. Highly recommended.

1 of 1 people found the following review helpful:

5 out of 5 stars

Guerrilla Review, 2009-10-13
This book is a great reminder of what a small business owner has at his or her disposal in getting information out to the potential clients. This is the main reason why I purchased this book to learn and to understand how I can get potential new or existing customers to return to my potential business.

1 of 1 people found the following review helpful:

5 out of 5 stars

READ THIS BOOK!, 2009-10-11
Anyone who is even thinking about starting business needs to read this book. Yes it covers some basic information, but sometimes we all need to be reminded of the basics.

1 of 1 people found the following review helpful:

5 out of 5 stars

Excellent strategies, 2009-09-15
This book puts you 'in the know' about marketing strategies, methods, channels, tools, and formulas that lead to profits. Every page is resourceful. It follows through with real-life examples so that each method can be implemented accordingly. Mr. Levinson is not only a heavy weight in marketing but also a brilliant thinker and writer- constantly thinking about the 'guerrilla marketer' who has a limited budget. I highly recommend this book to anyone that wants to succeed in profits, not only sales!

1 of 1 people found the following review helpful:

4 out of 5 stars

Guerilla Marketing, 2009-08-28
This was a great book that includes a ton on great information for the small business owner to market his/her product. I highly recommend this book.

Price is accurate as of the date/time indicated. Prices and product availability are subject to change. Any price displayed on the Amazon website at the time of purchase will govern the sale of this product.