by Steve Miller
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| List Price: | $14.95 |
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Product Description
Proper planning and effective management of your trade show presence are the keys to trade shows uccess for every business. Loaded with real-lifeexamples and brimming with practical guidance on how top Ian and execute a trade show marketing effort, How to Get the Most Out of Trade Shows includes expert advice on: - Selecting the right trade shows to attend
- Setting show objectives
- Designing effective booth displays
- Attracting prospects to your booth
- SelIing on the floor
- Following upon leads
Plus, this new edition offers powerful information on the importance of effective promotion both before and at the show, tips on how to develop promotions and where to get promotional ideas, and lots of examples of successful promotions conducted by a wide array of companies. You'll also find coverageof relationship buildingwith new clients and booth etiquette. Let How to Get the Most Out of Trade Shows teach you how to maximize your company's return on a trade show investment. Steve Miller has advised, consulted, and trained associations, trade show management companies, and corporations all over the world for nearly three decades. The principal of The Adventure of the Trade Shows, he offers his clients consulting services, seminars, and keynote speeches as well as educational products. He resides in Federal Way, Washington.
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Average Customer Review:
0 of 0 people found the following review helpful:
Steve's wisdom and wit can help you create the ultimate trade show experience, 2008-02-02
It is a great book for those who need guidance on how to get the most out of this marketing tactic. He provides practical advice, show examples, templates, etc. which helps an exhibitor understand what is needed for this face-to-face marketing experience.
And all of it is presented with his great humor! One must have humor to deal with all the bumps in the trade show road.
www.letstalktradeshows.com
0 of 0 people found the following review helpful:
Yippie, Another Trade Show, 2007-05-14
Marketing professioals rarely cheer at the thought of doing trade shows, but they are a necessary part of their job. This book does a great job of providing a step by step thought process for achieving better success.
While you may already be doing many of the things suggested in the book, the book makes you see the big picture of getting more done and tracking the results.
0 of 1 people found the following review helpful:
 Good Book, 2007-01-09
You'll learn some valuable lessons from this book. I think you should buy several books on the subject in order to get more information. Each book will teach you something different, which will broaden your understanding of the field.
1 of 1 people found the following review helpful:
An absolute must for the tradeshow exhibitor, 2006-06-21
I can't think of any other book investment I made that has paid off as much as this book. This book has much information to turn the clueless into a master tradeshow exhibitor. It has clear instructions that are easy to follow with planning timelines, checklists, etc. As costs are climbing and competition increasing, it's very important to squeeze out as much juice from the tradeshow as possible. This book will definitely give you an edge.
1 of 1 people found the following review helpful:
MADE ME THINK AND SAVED US $$, 2006-03-01
I have been to so many trade shows (as an attendee) and I thought I knew what it took to have a successful booth; nevertheless I ordered this book for my husband since he is setting up his first trade show booth this month. It's a good thing I skimmed it and that he's reading it from cover to cover because it made us realize our whole strategy (since his product is rather specialized) was wrong. Ironically we will even save $ by using the author's more simplistic approach as well as properly training his staff members in advance with the marketing/sales advice given by this author. I'm very impressed with the author and grateful that others gave this a great review, which motivated me to buy this book first!
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