by Steve Kaplan
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Product Description
In business, there's no standing still. The trick is to become an elephant—big enough to make a difference, healthy enough to withstand financial currents, strong enough to influence your market—and smart enough to avoid the pitfalls of growth.
With Be the Elephant, bestselling author Steve Kaplan provides the business-growing playbook for every entrepreneur, CEO, sales professional, small business owner, and manager alike. The strategy, the process, the toolbox.
Written in a friendly, no-nonsense style, Be the Elephant takes the mystery and the fear out of growing bigger. It shows you how to address potential downsides, point by point, and provides a 25-question quiz to gauge your buisness's current health. There are lessons in strengthening sales, a business's front line. Vertical and horizontal growth. Risk versus reward. How to avoid the twin dilemmas inherent in growth—grow too slowly and wither, or grow too fast and lose control. And finally, how to chart it and start it, from developing an all-important USP—unique selling proposition—to avoiding the Five Killer Mistakes that can ruin a company.
And from there, how to go forth and Be the Elephant
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Average Customer Review:
0 of 0 people found the following review helpful:
Sharply written guide to helping your business grow , 2008-08-27
Steve Kaplan communicates his vast business-development experience in focused, easily understandable prose. His writing is punchy and filled with illustrative vignettes to illustrate his points in an easy, entertaining way. While you must have frontline experience to build your organization, the basics Kaplan provides are a sound, necessary complement. He explains these core principles compactly and keeps the technical aspects fairly light. This sales and business growth manual is not directed to the sophisticated strategist, but to the bullet-point level entrepreneur who wants the how-to-expand formula without a lot of if-this-then-that discussion. getAbstract can report from experience that informative reading on nurturing your business that is also this entertaining and accessible is hard to find.
1 of 1 people found the following review helpful:
Grow to be an Elephant!, 2008-06-16
This is another book, which inspired the title for my book "Elephants Can't Change but Leopards Can!!!" I love this book and it's pundits.
0 of 0 people found the following review helpful:
Adding this one to my FAVORITES list, 2008-06-15
For the life of me, I cannot understand why this book has been remaindered. It is a wonderful guide to understanding the nuts and bolts of your business or more specifically, your finances. This is the nitty gritty stuff that the other books don't cover. Maybe it's due to the fact that business owners don't want to do the work necessary to grow? I think this is a fantastic book and it's a perfect companion to The E-Myth because it offers specific steps you can take to get a handle on your numbers and grow your business. Scoop up your copy now--you won't be sorry!
0 of 0 people found the following review helpful:
Recommendation, 2008-02-12
Steve Kaplan gives great advice on how to grow a business and be successful at it! It is always critical to have a plan in place and to assess risks by avoiding deadly mistakes. I give it 5 stars and recommend it to those entrepreneurs starting a business or have the desire one day start their own company.
1 of 1 people found the following review helpful:
Be The elephant, 2007-07-15
It is a business book for many of us out there. For those looking for the type of book to get you through rough times this is it . It shows ,with many examples how easy it is to be working "on your business,instead of in your business"
Buy it today and find answers to many of your questions with built in soutions already to go.
I highly recommend it.
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