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Writing a Convincing Business Plan

by Arthur R. DeThomas Ph.D., Lin Grensing-Pophal

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Average Rating:4.5 out of 5 stars
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Editorial Reviews
Product Description
Creating a financing proposal, describing the business’s operations and goals, forecasting markets and sales, creating marketing and operating plans, obtaining financing from primary and secondary sources, and much more. This new edition also features a list of names and addresses of business and library resources, as well as web site addresses that are especially useful to small business owners. Titles in Barron's Business Library series are currently being revised and updated, and re-set in an attractive new paperback format. They are written especially for men and women starting a company or managing a small-to-medium-size business. Emphasis is on practical problem solving, and examples cited in these books are based on realistic business situations.


All Customer Reviews
Average Customer Review:4.5 out of 5 stars
3 of 3 people found the following review helpful:

5 out of 5 starsthis is the book you need, 2007-12-03
I recently had to write a business plan and ended up using this book as a guide. I had 2 other popular books I bought on business plans but ended up using them only to create my table of content. This book compared with other material can be use for the core of your business plan. As this book should not be the only material you use for your business plan it should be the main book about general business plans. This book is not for somebody who contemplates about a business plan but for somebody who actually needs to write one. It is very good structured and the chapters go into details that are not covered in other materials. Thanks for the previous reviews that pointed me to this book, as for anybody who reads this; this book is the one you will need when you write your business plan.


0 of 0 people found the following review helpful:

3 out of 5 starsThis was okay, 2007-11-05
The book is helpful but too lengthy in details--makes the process seem more diffucult than it should be. If you are an analytical business owner, this might be your cup of tea. However, if you're looking to get the job done quickly but efficiently, this book is not for you.


3 of 3 people found the following review helpful:

5 out of 5 starsWrite your business plan correctly the first time with this book, 2007-08-24
I bought this book after I wrote my business plan, and thankful that I did because it made clear to me that my original effort was off target. This book significantly improved my business plan draft, which is now much more informative, impressive and professional on account of having this resource. Write your business plan correctly the first time with this book, or alternatively, as I did, utilize this book to quality control your original business plan.


0 of 3 people found the following review helpful:

3 out of 5 starsRight to start, 2006-08-21
A good guide to start organizing ideas. Maybe sometimes too much academic, but yuo can easily pass on that.



10 of 11 people found the following review helpful:

4 out of 5 starsGood reference material, 2006-03-13
Looking through the table of contents for this handy little book I cannot help feeling that this is a book for people who know the basics already about what goes into a business plan. That is, this book is a handy reference, but probably not the most useful for the complete beginner. It contains details, definitions, and some suggestions. I think that someone who went through a business program and who has already read about or completed a business proposal will find this useful.




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