by Jane Imber, Betsy-Ann Toffler
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| List Price: | $14.99 |
| Amazon Price: | $10.19 & eligible for FREE Super Saver Shipping on orders over $25. |
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| Lowest New Price: | $8.57 |
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Product Description
More than 4,000 marketing-related terms and definitions cover a wide array of topics. Among them are print production, radio, TV, and outdoor advertising, internet marketing, direct marketing, market research and testing, pricing, marketing legislation, and much more. Here’s a fact-filled reference guide for small business owners, internet marketers, advertising artists and copywriters, media analysts, business students, sales and marketing managers, and others seeking to understand marketing concepts and applications.
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Average Customer Review:
0 of 1 people found the following review helpful:
Really Useful Tool Book, 2005-02-23
It is a very useful tool book, for a marketing professional, a business student, or anyone who is interesting in marketing. Almost every term can be found in this book, and has a clear, simple and sufficient explaination.
1 of 2 people found the following review helpful:
Concise Reference for Managers and Marketers, 2003-03-14
This is a handy desk reference for marketing folks and the people who work with them. And a great value. Definitions are concise and well-written (but the trade-off is they are sometimes incomplete). Good coverage of trade terms (but marketing academics and researchers might want to look elsewhere).
Price is accurate as of the date/time indicated. Prices and product availability are subject to change. Any price displayed on the Amazon website at the time of purchase will govern the sale of this product.
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