by Edward Hasted
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Product Description
* Written by an expert with more than 30 years of experience in every role in the IT industry, this book confronts development process problems head-on, and it tackles the critical steps that must be taken to ensure success
* Dives into topics such as identifying opportunities, planning for success, building an appropriate business model, assembling a team, developing software, managing teams, and successfully marketing and selling the product
* The book fills a void in the current market, and is an ideal read for all IT professionals
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Average Customer Review:
0 of 0 people found the following review helpful:
 No depth, little insight, 2008-12-14
I completely agree with the Greg Bellingham's review ("Questionable prose and questionable advice"), this book is too basic and the author does not offer helpful advice. For example, on pg. 166 when discussing incorporation: "There is no need to have a legal advisor unless there is a pressing legal issue". The book is filled with insights like this. The author has chosen too many topics to cover, which means that the book discusses everything but does not go far enough to be insightful. I usually finish the books I start reading, but this book was way too painful. IF you think you need someone to give you "a checklist of actions that you must take for every Web/FTP shareware site your software is available from" (pg. 156), buy this book. But please - for your own sake - don't start a company.
3 of 3 people found the following review helpful:
 Software that Sells vs. Micro ISV: 5-4, 2008-04-26
Before I read this book, I have read Micro ISV by Bob Walsh. As many would opt for that book first, I found this book much more compelling.
Being a software entrepreneur for several years now took me ahead of Micro ISV. I found the book very comprehensive and detailed for people who want to start their own business and get a jump-start into the world of computer business. I recognized a lot of the writings and it was fun to read again. Don't get me wrong, there is a lot to be taught from that book even when you're in business for over five years, but I skipped half te book because of this.
Now with Software that Sells, I read 75 percent of the book, even though I normally read them in full. This book does not only teaches you on developing and marketing your own product, it also 'tickles' your drive to make your product the best there is on the market. This book caught me at the right spot, at the right time, as we're in the final phase of a huge software development project. I am sure this book has made our product even better.
You want to start-up your own ISV? Grab Micro ISV. You want to play in the big league? First read Micro ISV and move on to a copy of Software that Sells.
2 of 2 people found the following review helpful:
Excellent tool for marketing software, 2007-08-08
Software that Sells is a great tool for anybody who has questions about effective and proven ways to market and develop your software project, literally from start to finish. Having read the book cover to cover, I continue to utilize it for advice, input and tips from each relevant section. Currently I am working marketing an IT project, so I am not on the development side of the company. However, Hasted's sections on programming and development were extremely helpful for understanding these processes and how they directly affect the marketing efforts. I have shared much of this valuable information to other departments at my organization.
This book was most helpful to me because it covers many topics related to software development and implementation, where my knowledge and experience within the software industry is very limited. It is a great overview of the processes involved and helps me appreciate the roles my colleagues do. This book is the equivalent to having a co-worker with 20 years of experience in an ever-changing industry, who is more than happy to give you advice on everything from marketing through development.
I believe this book would be most helpful to small businesses or individual entrepreneurs whose strengths may lie in a specific area (programming) but lack in others (marketing, company set-up, sales, etc.). However it can equally be used by any software company looking for new methods, tips, and tricks on managing staff, marketing, and sales. It's a compendium of check-lists and reminders.
This book is a quick read, as well as a great tool that should be kept in the office for years to come. Hasted will have you laughing with his unique sense of humor throughout the book (I never knew software could be funny!).
0 of 0 people found the following review helpful:
A useful and well written book, 2007-07-13
Whether you are already in business or considering how to get started, this book contains ideas that will set you thinking!
The advice offered here covers a range of subjects offering a substantially comprehensive spectrum of considerations and options for a successful business start-up or for those suffering business growing pains or shortcomings. I found it to be both well written and thought provoking.
The wide range of subject matter is an extremely useful starting point and the conclusions and helpful suggestions therein direct the reader towards further in-depth reading where appropriate.
The English author Ed Hasted has an impressive linguistic style which I found amusing and he has written a book that is way more useful and difficult to put down than one would expect a book of this type to be.
5 of 6 people found the following review helpful:
A mile wide and an inch deep, 2007-07-05
This book covers a tremendous amount of material, from code development, to market research, to employee relations, even how to sell your company after it becomes a success. Unfortunately, few subjects are covered in any depth, and even fewer offer any insights beyond the obvious. I will be returning this book. I suggest instead Micro-ISV: From Vision to Reality, which is the best I've found for the coder trying to sell their software on the Web.
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