Solution Selling: Creating Buyers in Difficult Selling Markets

by Michael T. Bosworth

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Editorial Reviews
Product Description
``Solution Selling is the most comprehensive sales and sales management process available today. Mike Bosworth has the best understanding of sales process in corporate America.''Jeffrey M. Fisher, Vice President, Symix Computer Systems.

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All Customer Reviews
Average Customer Review: 5 out of 5 stars

0 of 0 people found the following review helpful:

5 out of 5 stars

Great tool to educate and increase your pocket book., 2008-04-12
Excellent book. Have read two other sales books and this is my favorite. Gives information beyond the basics and doesnt rely on just saying motivational statments, gives real world advice. If you read and implement the ideas you are guarenteed to be more productive. 1st choice.

0 of 0 people found the following review helpful:

5 out of 5 stars

Outstanding! The go-to guide to complex sales, 2008-03-13
This is one of the best Sales books I have read! Simply outstanding - the go-to guide for complex sales. We use it routinely at our company to close business.

0 of 0 people found the following review helpful:

5 out of 5 stars

The Step-by-Step Guide for Selling Solutions, 2008-02-09
Solution Selling is the first book that exposed me to the world of complex, intangible and solution (vs. product) selling.

I had wanted to title this review as "The Idiot's Guide to Selling Solutions" BUT found that even though the instructions in the book literally takes a novice in sales through the process of selling complex solutions in a very straightforward manner, there STILL needs to be some thinking required by the sales person to profit from the knowledge within.

Solution Selling is the comprehensive guide for novice to learn the ropes, and a good reference book for seasoned sales pros as well. It is also a useful tool for sales managers to manage the pipelines of their teams too!

0 of 1 people found the following review helpful:

4 out of 5 stars

Great approach to selling, but must focuses on long sale cycle, 2007-12-04
Great approach to selling, but must focuses on long sale cycle and does not pertain to all selling

0 of 0 people found the following review helpful:

5 out of 5 stars

Bosworth is a proven sales performer, trainer, and leader, 2007-11-29
Over the decades I've had the chance to work with the author at an early high tech company where he led the internal sales training classes. Later he become a consultant training some of today's largest high tech sales organizations in the world. Mike's always had tough, high standards. His ability to create a repeatable process to selling intangible products to complex organizations has led many of his pupils to excel. Many of them are now SVPs of Sales or CEOs and would be names you recognize.

But, as another reviewer says, you have to use the methodology. Reading the book is just the start.

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