by Alan Weiss
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Product Description
As an experienced consultant, you'll find this unique book an invaluable aid in establishing the leverage needed to bring highly-qualified prospects and new business to your doorstep. Written by Alan Weiss--an internationally recognized expert in consulting and marketing--this essential resource, the second book in The Ultimate Consultant Series, will help you develop the skills you need to achieve valuable brand recognition quickly and effectively.
How to Establish a Unique Brand in the Consulting Profession will help you create a brand that will make you "Number One" in your particular areas of excellence, no matter how broad or narrow. And, perhaps worth the price alone, the book offers a glimpse into the important trends that are shaping the future of branding.
"Alan Weiss should be branded as The Consultant's Consultant! His new book, How to Establish a Unique Brand in the Consulting Profession, is another proof of the value of his insights into the marketing and strategy of the consulting profession. He's right on the mark in terms of what consultants typically don't do and certainly need to do to succeed."
--William C. Byham, chairman and CEO, Development Dimensions International, Inc. (DDI)
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Average Customer Review:
3 of 3 people found the following review helpful:
Branding Your Way to the Top of Your Field, 2006-10-22
This book establishes a strong case for branding very early. It then goes on to show you several techniques for creating your brand.Some of these include isolating patterns from your previous successes, writing books, speaking, creating marketable products to reinforce the brand etc.
The pay off of successful branding is that it creates an attraction that draws business your way, helps with client retention in the face of competition, and provides you with a guidance system for your practice.
2 of 14 people found the following review helpful:
Alan tells it like it is, 2005-03-17
Alan Weiss tells it like it is. If you want to learn from one of the best...read EVERYTHING Alan Weiss writes! Alan's insights and experience are second to none. I personally own just about every book Alan Weiss has written. He is not only a consultant's consultant, but he is also a gifted writer as well.
Alan Weiss's advice, insights and knowledge will take years off your learning curve. This book is a must for your library.
Lenny Laskowski, Author of National Best Selling Book:
"10 Days to More Confident Public Speaking"
President of LJL Seminars(tm)
10 of 11 people found the following review helpful:
Branding a Unique Image, 2004-02-20
This terrific book covers ground I haven't seen elsewhere in the consulting field, including: umbrella brands, brand equity, establishing your name as the brand, tying-in products, using the media, and a great deal more. There is one reviewer who has posted the identical, negative review in all of Dr. Weiss's books: they are "repeats" of his classic "Million Dollar Consulting." There is no way this lengthy explanation of branding receives more than cursory mention in "Million Dollar Consulting," as good as that book may be. I doubt the negative review is based on actual reading of the book. For consultants who are rushing from "fire to fire," this is a great resource to slow us down and tackle the longer-term marketing which will result in business pursuing us rather than the other way around. There is nothing revolutionary here, just solid, pragmatic advice to use tomorrow.
13 of 17 people found the following review helpful:
Another KILLER Book - How to market and differtiate YOU !, 2002-06-13
Not just for the individual but also for the person in firm. I have applied Alan's ideas in selling professional services and differentiating my "products" from in-house work and competitors. The book is packed full of ideas. Implement two and it may take awhile to see the results - but it comes. As the other editorials write - it's not about cold calling - it's about the client(s) coming to you. Sound impossible. Read the book, it will be the best investment you ever make!! And I do mean investment - it'd take you take years to think of some of these ideas - if ever.
11 of 12 people found the following review helpful:
Another million dollars worth of advice, 2002-02-25
More fantastic consulting practice advice from Alan Weiss.Eight months into building my leadership influence consulting practice, Mr Weiss has given me the gift of branding. He has shown me how to build the "gravity" to draw prospects to me, how to get more specific about the value I offer to clients, and what actions I need to take now to build the brand that will build my business. I have seen some of these elements before, but this book wraps it all up in a neat template for action, and it has got me moving. I keep this book on my desk, not my shelf.
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