by Jill Griffin
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| List Price: | $22.95 |
| Amazon Price: | $15.61 & eligible for FREE Super Saver Shipping on orders over $25. |
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Product Description
You've read about Customer Loyalty in the Los Angeles Times, Dallas Morning News, Miami Herald, Kansas City Star, Entrepreneur, Industry Week, Marketing News, Boardroom Reports, Marketing Management, Library Journal, The Selling Advantage, Ideas Magazine, Executive Briefings, Training, Hospitality Upgrade, Direct, Quality Digest, Marketing Tools, Houseware Executive, Journal of Pharmaceutical Management, Discount Merchandiser, TeleProfessional, NationsBank Business, Modern Jeweler, Furniture Today-- now read the new and revised edition of the ground-breaking book that created all the buzz.
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Average Customer Review:
2 of 2 people found the following review helpful:
Great Overall View of Customer Loyalty, 2007-08-23
This text is required for my Master of Science in Quality Assurance course. This text gives a very good overview of the essentials of developing and maintaining customer loyalty. It differentiates customer satisfaction and customer loyalty well. I think that everyone will find this a worthwhile purchase.
0 of 2 people found the following review helpful:
Good experience, 2007-04-11
Everything worked just like it should, used books shipped when they were supposed to in good condition.
0 of 0 people found the following review helpful:
Excellent Book, 2007-01-27
A must by for new business owners! Practical teaching with easy to apply techniques. Existing businesses who've let their customer service fall by the wayside could also greatly benefit and be inspired to change.
0 of 0 people found the following review helpful:
A great book for teaching customer loyalty., 2006-07-11
We do training for companies in a service industry and use this book as part of our program. It has revolutionized the way we look at customer loyalty. The concepts in this book will help you identify and keep the right kind of customers
0 of 0 people found the following review helpful:
Timeless, Classic How-To's For Winning Loyalty, 2006-06-16
This book belongs on every company's bookshelf. Why? Because the business world is seduced by the promise of customer conquests when, in fact, customer loyalty is the real ticket to success. This book is chocked full of proven, easy-to-execute sales, marketing and customer care strategies. Its content should be (and is!) used as continual training for companies looking to attract and keep high-value customers.
Pat McMahan
Indianapolis, Indiana
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