Mastering Alliance Strategy: A Comprehensive Guide to Design, Management, and Organization (Jossey Bass Business and Management Series)

by James D. Bamford, Benjamin Gomes-Casseres, Michael S. Robinson

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Product Description
Successful business alliances today are critical to the competitive advantage of many companies. Mastering Alliance Strategy presents state-of-the-art thinking and practices for using partnerships effectively. This essential resource will help you understand and use alliances better, whether you are a new or seasoned alliance professional, a business-development specialist, a line manager, or a top executive. The authors argue that the secrets to success lie not solely in the intricacies of a deal but also in the strategy and organization behind the deal. They draw ideas and tools from years of research and reporting on four elements that are key to an effective alliance strategy:

Designing the alliance and crafting the agreement
Managing the alliance after it is launched
Leveraging a constellation of alliances
Building an internal alliance capability

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All Customer Reviews
Average Customer Review: 5 out of 5 stars

15 of 16 people found the following review helpful:

5 out of 5 stars

Inject Risk into Business Relations for Higher Return, 2003-11-30
James D. Bamford, Benjamin Gomes-Casseres and Michael J. Robinson have put together an interesting collection of essays about the life cycle of alliances and the people in charge of these alliances. Rightly, the authors emphasize alliance strategy rather than strategic alliance. The essays are grouped around four themes: designing alliances, managing alliances, competing in constellations and building an alliance capability. Practitioners can reflect on their own alliances to see what they eventually can do better to further improve their performance in each of the four areas. The authors close their treatise by looking at some master builders. The authors correctly point out that there is no one solution for all. What works in one company can fail in another. Corporate culture plays a key role in making difficult to successfully borrow alliance best practices from other companies for another organization usage. As a side note, "Building, Leading and Managing Strategic Alliances" by Fred A. Kuglin is a good complement to the topics covered in "Mastering Alliance Strategy."

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