Momentum: Igniting Social Change in the Connected Age

by Allison Fine

List Price:	~~$27.95~~
Amazon Price:	$21.24 & eligible for FREE Super Saver Shipping on orders over $25.
You Save:	$6.71 (24%)
Average Rating:
Lowest New Price:	$9.45
Availablitiy:	Usually ships in 24 hours

Editorial Reviews
Product Description
A new and empowering way of looking at and organizing social change! How can we move from serving soup until our elbows ache to solving chronic social ills like hunger or homelessness? How can we break the disastrous cycle of low expectations that leads to chronic social failures?

The answers to these questions lie within Momentum, a fresh, zestful way of thinking about and organizing social change work. Today's digital tools—including but not limited to e-mail, the Web, cell phones, personal digital assistants (PDAs), even iPods—promote interactivity and connectedness. But as Momentum shows, these new social media tools are important not for their wizardry but because they connect us to one another in inexpensive, accessible, and massively scalable ways.

Customers who bought this item also bought

All Customer Reviews
Average Customer Review: 4 out of 5 stars

1 of 1 people found the following review helpful:

4 out of 5 stars

Must read for nonprofits, 2009-01-04
This books is a must read for nonprofit executives; board members and staff. It is full of applicable information regardless of size of organization. Easy to read/understand. Fine created a "road map".

4 of 4 people found the following review helpful:

5 out of 5 stars

A visionary work - must-have on your social ventures shelf, 2008-10-24
Allison Fine's Momentum is the work of a real visionary, and it sets the stage for the best of today's wired social ventures.

Fine clearly understands - and respects - the demographic changes in the marketplace, especially the role of millennials in changing society.

To me, Momentum is particularly important to organizations who know that change is in the wind, but need some kind of roadmap that's friendly toward existing institutions. I couldn't imagine planning for a more wired, activist future - taking advantage of social networks to expand a base of support, for example - without reading Momentum first.

4 of 5 people found the following review helpful:

2 out of 5 stars

basic introduction to social media and web 2.0, 2007-12-29
A fine, basic introduction to how social networking technologies on the internet are being used. If this is not new to you then there is little for you in this book. If you run a nonprofit organization and "web 2.0" is an unknown world, this is a nice primer.

2 of 3 people found the following review helpful:

3 out of 5 stars

Poorly edited, 2007-09-21
This book is OK, but doesn't have a sound outline and is disjointed. A good editor could have turned this into a much better book.

5 of 8 people found the following review helpful:

5 out of 5 stars

One of Two MUST READS For Any Social Activist, 2007-04-27
Edit of 30 Mar 08 to add more links.

This book, and the much more detailed book by Chip Heath & Dan Heath, "Made to Stick" are perfect partners in putting really actiionble public intelligence in the hands of social activitists and transpartisan political reformers. I have added both books to my list of transpartisan books.

This book focuses on digital tools for social change, on creating connected activism, on addressing the listening and communicating deficits.

The author provides a checklist of 12 points for evaluating how connected your activist organization is, another checklist of 8 points on powering the edges, and a final 95-point summary of the "Cluetrain Manifesto," another book I have reviewed. All of these are useful.

The author points out that hyperlinks subvert hierarchy, and I could not agree more. Epoch B leadership is a form of swarm leadership, and the connected collective can easily bring the hierarchical authority down.

I especially liked the author's focus on all of us being content managers. Sharing information, as Vint Cerf has said recently, is how we get a Return on Information.

The book ends with some hard-earned "Do's and Don't's" and a chapter on the future of funding for social activism.

Over-all a quick read with plenty of substance, and an excellent complement to "Made to Stick."

Made to Stick: Why Some Ideas Survive and Others Die
The Cluetrain Manifesto: The End of Business as Usual
How to Change the World: Social Entrepreneurs and the Power of New Ideas, Updated Edition
The Power of Unreasonable People: How Social Entrepreneurs Create Markets That Change the World
The Change Handbook: The Definitive Resource on Today's Best Methods for Engaging Whole Systems
Democracy's Edge: Choosing to Save Our Country by Bringing Democracy to Life
Society's Breakthrough!: Releasing Essential Wisdom and Virtue in All the People
The World Cafe: Shaping Our Futures Through Conversations That Matter
One from Many: VISA and the Rise of Chaordic Organization

Price is accurate as of the date/time indicated. Prices and product availability are subject to change. Any price displayed on the Amazon website at the time of purchase will govern the sale of this product.