What No One Ever Tells You about Starting Your Own Business: Real-Life Start-Up Advice from 101 Successful Entrepreneurs (What No One Ever Tells You About Starting Your Own Business)

Starting a business involves inevitable ups and downs, for first-time as well as experienced entrepreneurs. This updated, expanded edition by Jan Norman, one of the nation's foremost small business authorities, guides readers through every stage of business start-up, from planning to marketing.

What No One Ever Tells You about Starting Your Own Business is designed for people who are launching a business, whether they be first-time entrepreneurs or people who have been tripped up by the start-up process before and want to do it right this time. Using the real-life experiences of 101 successful business owners, Norman combines practical, straightforward how-to advice with interesting and memorable narratives. The updated second edition includes:

* Thirty new start-up stories from successful entrepreneurs.

* All-new advice about how to make maximum use of the Internet.

* An expanded resources section with helpful information about start-up assistance.

* Detailed how-to tips about writing business plans, selecting the right business, what financial records to keep, and more.

The eye-opening lessons from successful business owners who learned the hard way are akin to hiring a personal entrepreneurial coach to point out potential roadblocks in advance.

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All Customer Reviews
Average Customer Review:
0 of 0 people found the following review helpful:

A Must Read!, 2008-09-27
If you have not read this book, please do so. It is a must-read for start-ups and business owners. The book gives real-world experiences of small business owners--so it's a different medium as compared to your "this is what you do book."


1 of 1 people found the following review helpful:

Good General Business Info, 2007-10-17
Mostly good stories of what a new business owner did that they needed to change to make their business work better. I think of this book as ideas to keep in mind when your new at this business world and too busy to think of everything you could do to improve your situation and increase profits. Good general info.


3 of 7 people found the following review helpful:

A Good Book if You are a Budding Teenage Entrepreneur, 2006-06-30
Among the numerous books for starting your own business out in the marketplace, this one is pretty good for the right audience; that is, those who do not know the first thing about starting a business. While there is certainly a need for such books, I did not find it useful for me though. This book might make it onto the reading list for a high school business class, but beyond that I cannot see much value. But still, there are worse introductory books for entrepreneurs than this one. I'm still trying to find one that really delivers.


17 of 22 people found the following review helpful:

Not a Critical Read , 2006-05-06
This book is entertaining only because it shows different viewpoints. But you won't really learn anything from the book, in terms of real entrepreneurial skills or knowledge. I would say it might be a book to read if you were going to buy 20 others but it certainly is by no means a critical read. It's more like something you would read wihile on a plane.

"The Startup Company Bible for Entrepreneurs" (Stathis) is the best book I have found on the topic. If you want to know absolutely everything about the venture capital industry and how to develo the skills and knowledge that successful high-tech entrepreneurs need, get The Startup Company Bible.



7 of 10 people found the following review helpful:

A very interesting book, 2006-04-29
When I bought this book I expected to be told a lot and in essence I have but I feel that there is more that the author could have said.
On the whole, I like the book. But I'd also like to recommend that readers pick up a copy of Untapped Wealth Discovered written by Jeff N Marquis and Kerry J Harrison.
This book is refreshing with fresh ideas and two fresh faced authors. It's amust read especially for women.

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