by El Fisgon
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Product Description
n hopes of curing his business woes, Charro Machorro-windshield washer, roadside vendor, and free-market enthusiast-pays a visit to a faith healer in the Arizona desert and learns more than he bargained for about how the free market really works. To increase his profits, the healer suggests, he should establish his company during the Middle Ages, gain a monopoly, exploit natural resources, break up unions (though currently he's the only employee), and, of course, become a multinational corporation. The healer's $20,000 fee shows that she, at least, knows how to manage her own little business. In a single, hilarious rush, cartoonist Rafael Barajas, aka El Fisgn ('the peeper'), takes us from the dawn of capitalism to the age of global conglomerates, showing how the world economy developed and how it functions today. Amid the laughs, he offers a critique of a planet in which the few 'globalize' to their endless benefit, while everyone else suffers poverty, famine, migration, and war. El Fisgn's graphically stunning, visually sophisticated book, filled with allusions to the history of art and cartooning, cleverly reverses every self-help manual for playing the market, teaching us not how to become rich but rather why so many remain poor.
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Average Customer Review:
0 of 0 people found the following review helpful:
 Comical look at Globalization, 2007-02-19
I really enjoyed this book. Fisgon uses comic panels to illustrate the ups and downs of globalization while also provided a very intelligent researched history into it. The book may drone every now and then but it is worth it for the point he is trying to make.
2 of 2 people found the following review helpful:
 Clever , 2005-10-16
Sometimes I question if some of the reviewers on Amazon have actually read the material they're reviewing. Since there only seems to be two reviews for this book, and since I have read the book twice, I can vouch for their praise. The author, whose name means "The Peeper" in English, is both well skilled in drawing, as well as very educated in social maters. Seeing first-hand what our decade old NAFTA did to his country of Mexico, he decided to enlighten the rest of the world by means of humor.
The book starts with a business man named Charro Machorro crawling through the burning sands of the Sonoran Desert. Why? Well it's not for water, shade or anything reasonable in that environment. Instead he is looking for The Carrera Clinic, famous for its financial sorceress, career consultant and `faith healer'. Keep that last one in mind will reading the book, you'll be in for a comical surprise. Charro's purpose for visiting her is to find out how to be successful in business. Although the book does answer that question, it is anything but the usual sap you see in the bookstores. To sum it up, this is a clever book; read it.
2 of 2 people found the following review helpful:
Brief but comprehensive. , 2005-02-17
A poor Mexican businessman crosses the Sonoran Desert into United States in search of the career guidance that will show him the way to financial success. He meets a "Career Consultant" who teaches him the history of business and introduces him (and us readers) to the world of colonialism, subsidies, globalization, neoliberalism, the free market, and war. This book tackles some very serious issues in an easy-to-read, and wonderfully illustrated format. It is a great introduction to anyone who is struggling to make sense of the complex world of globalization. A clever ending.
12 of 12 people found the following review helpful:
A View From the Other Side of the Fence, 2004-06-24
For any American who is curious about how the rest of the world views the political and economic leadership in the US, this book is a great place to start. Both clever and funny, El Fisgòn presents an overview of the history of Capitalism as viewed by those who have benefited from it the least. Economists, surely, would dismiss his views. The poor and the thoughtful, though, even in the US, will sense the truth in it.If you've asked yourself, "Why do they hate us so much?" then this book is for you! If you're involved in or sympathetic to the labor movement, then this book is for you! If you want to understand the worldwide protest against recent US government policy, even from our allies, then this book is for you! If you're confused or curious about the results of globalization and free trade and how they work, then this book is for you! Challenge yourself! Read this book!
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