Handbook of Consumer Psychology (Marketing and Consumer Psychology Series)

This new handbook, sponsored by the Society for Consumer Psychology, contains a series of original contributions in which top researchers in each area provide a succinct review of theory and research studies in consumer psychology and marketing, advertising and consumer behavior. Top scholars who have contributed to this handbook outline what they see as the major challenges and future research that is needed in their fields. The handbook is divided into the following sections:

Introduction: History of Consumer Psychology

Consumer Informational Processing

Motivation, Affect and Consumer Decisions

Persuasion, Attitudes and Social Influence

Behavioral Decision Research

Products, Preferences, Places and People

Consumer Well Being

Advances in Research Methods

This Handbook will be an excellent interface among many disciplines (e.g. Marketing, Psychology, Advertising, and Consumer Behavior) and will help students and researchers understand the psychological processes underlying consumer behavior.