3 of 3 people found the following review helpful:
Effective fundraising for nonprofits is a team sport. Read this book to learn how to lead and/or play. Two thumbs up!, 2007-12-29
This book provides the reader with time tested ideas on how to raise dependable money from a variety of sources. I really liked this book a lot. I don't know that I can say I like it quite as much as Fundraising for Social Change (ISBN: 0787984558), Fundraising Basics (ISBN: 0763734462), or Effective Fundraising for Nonprofits (ISBN: 1413300944). But it comes close. This book is very well written and well organized.
In Chapter 1 at Figure 1.3 we are introduced to the Individual Donor Development (IDD) diagram that includes the following eight levels (level 1 at the bottom and level 8 at the top):
1. Individual prospects - potential donations
2. Clients - fees for service
3. Customers - product sales
4. Guests - special events
5. Annual donors and members - direct mail, email, the Internet, phone calls
6. Pledgers and frequent donors - credit card and payroll deductions
7. Major donors - person-to-person requests, clubs, memorials, and honorary gifts
8. Planned-gift donors - bequests, insurance, and life income plans
The author has written her book around the IDD diagram. As a result, this book flows very well. It has a wonderful introduction, a good start, and moves logically to the end. After reading this book you should have a good grasp of fundamental principles of fundraising. You should be able to design a sound written fundraising plan. And you should be confident to move forward by implementing the plan you have written. A wonderful book I have read that will coach you in your attempt to write a good fundraising plan is "The Fundraising Planner" (ISBN: 0787944351).
Are you wondering if your NPO is on the right track regarding its fundraising efforts? If so, take a look at pages 19 and 20 in this book where you will find the author's Fundraising Strategy Planning worksheet. After plugging and chugging info into this worksheet you will know how your organizaton is doing and how it can improve. Also, for an overview of the fundraising process in general examine page 21. It's also where the author explains her book and what it is about.
There is no mention of capital campaigns in this book. And prospect research and how to do it is not covered very well. But other books do a good job on these topics. See "Capital Campaigns" (ISBN: 0763730505) regarding CC's. And see "Fundraising Basics" referred to above, and "Building a Strong Foundation" (ISBN: 0871012499) regarding prospect research. I haven't read it, but there is a book devoted to prospect research. See "Prospect Research" (ISBN: 0763751030).
I noticed a few times in the book the following concept: The tried-and-true fundraising system that still works the best is to (1) give your own donation, (2) then ask people you know for money face-to-face, and (3) then send a personal Thank-You note. If you read this book you will get the information you need in order to raise money. It will provide you with the know-how to do it. First, build a broad base of small donors, and then build a longterm relationship with the best ones. It's really just that simple. 5 stars!
4 of 4 people found the following review helpful:
Great introductory guide, 2004-12-30
I felt this book was reasonably priced and offered a wide array of helpful fundraising advice -- especially for the small to mid-sized nonprofit. It covers a lot of the basics in a writing style that is pleasant to read.
20 of 21 people found the following review helpful:
Great book!, 2002-10-19
I'm not a professional fundraiser, but I plan to become involved in nonprofits, and this book was great! I know of some nonprofits that get all of their money from corporate donations and then complain about not having enough money. This isn't the way to do it, according to Ms. Flanagan. In order to be a successful fundraiser, you need to ask, ask, ask, and you need to provide many different ways for different people to give. Flanagan goes into many aspects of the game, including how to send follow up letters, when to ask, how often to ask, and different ways of making it easy to get big gifts. I especially liked the way she talks about the psychology of rich people and poor people, and how both tend to give in different ways. She tells us never to make decisions for givers--just ask, present them with the different options, and let them decide. Great advice.I would recommend this book to anyone who wants to get involved with charity. The marginal profit from the first day will probably cover the cost of this book many times over.
10 of 15 people found the following review helpful:
A great resource, 2002-06-23
There are now more than 1 million nonprofit organizations in the United States. The fundraising industry provides one in every ten jobs and is one of the
fastest-growing segments of the economy. In Successful Fundraising, nationally recognized expert Joan Flanagan gives readers the information they need to capture a
fair share of available fundraising dollars. Community volunteers and professional fundraisers alike will find helpful tips and advice on time-proven fundraising
techniques and the most profitable new ways to successfully raise money.
Are you looking to raise $1,000-or $1,000,000-for a particular cause, group, or charity? Successful Fundraising by Joan Flanagan will arm you with the information you
need to capture your organization's fair share of available fundraising dollars.
Whether you are a community volunteer or a professional fundraiser, expert Joan Flanagan offers helpful tips and advice cm gaining access to funds, building
relationships with donors, raising more money in a shorter period of time, and developing a more productive fundraising organization.
Packed with real-litc examples from the author's extensive fundraising experience, this essential handbook is complete with planning guidelines, sample worksheets and
timetables, and all-new information on using the Internet, F-mail, websites, and on-line auctions as fundraising tools. It also includes expanded sections that cover
working with celebrities to raise funds and winning corporate dollars. All the tools you need to plan, create, and execute a successful fundraising effort are included in
this comprehensive guide.
14 of 18 people found the following review helpful:
Joan Flanagan can make you a success!, 2000-11-17
Successful Fundraising is a great resource for non-profit agencies! It is very easy to read, straightforward, and actually a fun read too! Joan gives great examples and stories to illustrate her points.
I recently had the opportunity to attend one of Joan's courses - and she is just as wonderful and helpful in person. She presents the daunting tasks of fundraising in simple language, common sense and humor.
This book should be the "bible" of every non-profit fundraiser!