by Richard Dowis
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Product Description
It's not all in the delivery. Here's expert guidance on how to write a dynamic speech. Splashy slides, confident body language, and a lot of eye contact are fine and well. But if a speech is rambling, illogical, or just plain boring, the impact will be lost. Now everyone can learn to give powerful, on-target speeches that capture an audience's attention and drive home a message. The key is not just in the delivery techniques, but in tapping into the power of language. Prepared by an award-winning writer, this authoritative speech-writing guide covers every essential element of a great speech, including outlining and organizing, beginning with a bang, making use of action verbs and vivid nouns, and handling questions from the audience. Plus, the book includes excerpts from some of history's most memorable speeches--eloquent words to contemplate and emulate.
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Average Customer Review:
28 of 28 people found the following review helpful:
Fantastic- a great resource, 2006-01-26
Ultimately, what stays with an audience, is the content of your speech. Richard Dowis, a former journalist and retired senior vice president of Manning, Selvage, and Lee Public Relations provides information to help you effectively collect, organize and shape content into powerful speeches. He urges you to consider first the purpose of your speech, what you really want the audience to walk away with. Then, to fit your purpose into the format and time allotted. You must begin by researching your topic, clarifying your purpose, creating an outline and identifying a strong thesis, or unifying idea. When organizing your speech the most important consideration is that it must be logically organized. He identifies several organizational strategies you can use. For example, Chronological order, the "Big Bang" where a shocking thesis is presented up front, and Cause-and-effect which outlines the causes of a problem, describes its effect and suggests a solution. He also provides the following guidance on writing your speech:
1. Begin Well: Your opening should establish rapport with the audience, set the tone, reinforce your credibility and arouse interest in your subject. 5 categories of opening are: novelty, dramatic, question, humorous and reference/quote.
2. Watch Your Language: Avoid Jargon and overly complex language. Try instead for a simple elegance. Be yourself.
3. Use Proven Techniques: The Rule of Three: Organize related thoughts into groups of three to make them more memorable and dramatic. Anaphora: repeat words or phrases at the beginning of several sentences.
4. When using statistics: make them interesting and meaningful, express statistics in terms your audience can understand, and avoid using too many raw figures in a row.
5. Closing the Speech: use your closing to reinforce your point, or to reinforce the goal of the speech. Most closings fall into seven categories: Summary, Wrap-up, Direct appeal, Thesis, Reference, Inspirational, and Humorous/Anecdotal.
6. Editing: When editing consider content, organization, style, language and grammar.
7 of 7 people found the following review helpful:
The Lost Art of the Great Speech: How to Write One--How to Deliver It, 2005-09-08
I originally checked this out at the library and realized I needed it in my reference collection. It's well writen, informative and fun to read. The author walks you step by step through the process of writing a speech to giving it, along with useful tricks of the speech writers trade. I highly recommend it.
40 of 41 people found the following review helpful:
An Excellent Resource for Speakers, 2002-10-02
Richard Dowis spends no time lamenting this lost art. Instead he focuses his energy on its resurrection. Dowis's background in journalism and public relations provided the foundation for his writing a remarkably readable book. His conversational style serves as a model for the language you would want to hear -- and use -- in a speech. Frequent headings and an especially legible font also contribute to the book's readability. In _The Lost Art of the Great Speech_, Dowis addresses every conceivable aspect of this topic -- from deciding whether to accept a speaking engagement to "leveraging" a speech by converting it to one or more publishable articles. The book takes a holistic approach to speech writing. Chapters follow the process of speech preparation, including delivery as well as crafting. In addition, Dowis discusses topics such as how to write a speech to be delivered by someone else and how to introduce a speaker. Each chapter includes pertinent excerpts from actual speeches, many taken from the business world, and also includes a full speech or a substantial excerpt of a speech by a well-known person. Many of these speeches have historical significance. Having asserted that "reading and listening to speeches is one of the keys to learning how to write and deliver them," Dowis supplies us with many examples to study. Dowis devotes several chapters to rhetorical devices that can lift a speech from the respectable to the eloquent. To illustrate how rhetoric can immortalize a concept, he compares several versions of an idea that appeared in speeches by famous Americans. In addition to a detailed index, _The Lost Art of the Great Speech_ includes two helpful appendices: An Editing Checklist for Speech Writers and Resources for Speakers and Speech Writers. _The Lost Art of the Great Speech_ is a valuable resource for anyone who might have the opportunity to address a group of people. Although it does not include study questions or practice exercises, it would be an excellent book for a class of high school or college students as well as for adults who are studying independently.
10 of 10 people found the following review helpful:
This is a terrific book!, 2001-08-09
Although this book was written for business folk, it serves as a tremendous text for high school students. The suggestions are clear, the models exemplary, and the writing concise. Also, the texts of speeches that end nearly every chapter are well-chosen. AND there's a handy appendix listing resources for speakers and writers.
6 of 6 people found the following review helpful:
A Must Read, 2001-05-04
For those of you who don't like text book reads but need the information, this is the book for you. This book gives useful information and useful hints on speech writing and speech giving. It is the best of Speech Communication classes and everyday ideas for the beginner in public speaking and the expert speech writer.
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