BOOM: Marketing to the Ultimate Power Consumer -- The Baby-Boomer Woman

With Baby Boomer women spending well over a trillion dollars a year on goods and services, the days of women 40+ being ignored by marketers are numbered. Overthrowing stereotypes of aging, the groundswell of awareness is no less than a marketing revolution.

BOOM is a comprehensive guide to identifying, reaching and influencing Baby Boomer women. The book features insights and case histories from 40 top marketers, including executives from Intel, Ford, Seabourn Cruises, Citigroup, Wellpoint, Mary Kay, and more. The authors, experts in marketing to this demographic, present insider intelligence that includes:

* proprietary research that will give a competitive edge to companies seeking new, expanded consumer markets
* the Imago Diagnostic ("ID") -- a motivational assessment tool to help identify what makes Baby Boomer women tick
* easy-to-use charts correlating ages to life stages and generational influences
* the "Eight Things You May Not Know About Boomer Women -- But Should"

BOOM’s practical resources combine to reveal an essential truth about Baby Boomer women: they are more than a niche market. In many cases, they are the marketplace itself.

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All Customer Reviews
Average Customer Review:
0 of 0 people found the following review helpful:

Love this book!, 2008-06-05
I recently purchased "Boom" and really enjoy reading it. I am a Baby Boomer myself and have been trying to get my hands on as much info on the subject as possible. This book is especially good because it is for we boomer women. I tend to skip around when reading and no matter what page I open to, I find useful information. I have sticky notes stuck all over it! This book is one I will keep and go back to again and again for reference.
S. Maleta
http://www.sheboomers.com/


1 of 1 people found the following review helpful:

Great book on marketing to Female Baby Boomers!, 2007-12-03
I would highly recommend this book to anyone looking for information on marketing to baby-boomer women. I hired a market research firm to provide me with information on marketing to female baby boomers, and that report wasn't as detailed as this book. And the book is A LOT less expensive!

The book explains why female baby boomers are a largely underserved demographic, and then goes on to explain how to market successfully to this economically, socially and politically powerful group of women.

The authors provide great information on what appeals to baby boomer women, discussing such diverse areas as personal and spiritual growth, technology, finances, health care, branding, clothing preferences, travel and more. It's definitely worth reading!



2 of 3 people found the following review helpful:

Boom: Marketing to the Ultimate Power Consumer-the Baby Boomer Woman, 2007-07-18
Whether you sell advertising time, shoes, or computer software, you need to be aware of a hidden market just waiting to be tapped. What is this hidden market? Baby Boomers. In particular, female baby boomers.

As we all know, the Boomer generation (those born between 1946 and 1964) is a huge portion of our population due in part to its unprecedented length when compared to the generations preceding and following them. Thus, many smart advertising and marketing plans focus on the Boomer markets. Still, much of this advertising is directed at the male portion of this generation forgetting that many female Boomers make very good livings by their own right. Moreover, this generation of woman are currently in the midst of parenting adult children, caring for aging parents, and going through empty nest syndrome. Not only are these women spending more money on commodities for themselves but they are still the primary shopper in their household.


4 of 8 people found the following review helpful:

A survey that offers dynamic testimony from leading edge successful marketers., 2006-11-07
BOOM: MARKETING TO THE ULTIMATE POWER CONSUMER - THE BABY-BOOMER WOMAN is for any business selling products to women, who make most of the purchasing decisions. The authors have used results from proprietary research to help their firm's clients outsell the competition - and here they share some of their insights on what works and why. Dozens of market leaders in many industries contribute case histories and experiences from real life to a survey that offers dynamic testimony from leading edge successful marketers.

Diane C. Donovan
California Bookwatch

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