So You Want to Start a Nursery

by Tony Avent

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Editorial Reviews
Product Description
When Avent announced that he was quitting his job to build a specialty nursery, his former horticulture professor begged his student to reconsider, telling him he couldn't possibly make a profit "without doing something illegal." More than ten years and 20 nursery catalogs later, Avent owns a thriving national business with nearly 30 employees. He wrote So You Want to Start a Nursery to debunk myths about the ornamental-plants nursery business and what it takes to succeed, whether you're a backyard hobbyist or a wholesale grower. (And he still has a clean arrest record.) Assuming that the reader has some basic knowledge about how plants are grown, Avent focuses on the business and planning concerns of the nursery owner. While recounting humorous stories of his baptism by fire as a beginning nurseryman, Avent also provides a primer on the nursery industry as a whole, with discussions of the merits and disadvantages of retail, wholesale, mail-order, and liner operations, to name just a few. Readers of this book will obtain the tools they need to make a business plan of their own. This book is a must-read for horticulture students, industry insiders, and advanced gardeners who dream of turning their passion for plants into a job they love.

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All Customer Reviews
Average Customer Review: 4.5 out of 5 stars

0 of 0 people found the following review helpful:

5 out of 5 stars

Great Book!, 2008-05-05
I recommend reading this book if you are interested in starting a nursery or just curious about the subject.

0 of 0 people found the following review helpful:

5 out of 5 stars

So You Want to Start a Nursery, 2008-02-13
Tony started a nursery from scratch, so he knows his stuff. Well written. Could be used as a text.

1 of 1 people found the following review helpful:

5 out of 5 stars

So you want to start a nursery, 2007-11-28
This is an excellent book on a subject that, admittedly, is not something a lot of people are involved in. It is especially nice to see a book that is readable and informative on a topic that is hard to find covered in a regular bookstore. I would highly recommend it for anyone contemplating a business involving plants.

1 of 1 people found the following review helpful:

4 out of 5 stars

Fabulous book, 2007-08-10
I was engrossed when I first picked the book up and have been reading it every night since. Lots of great information and no nonsense advice. Real world information and a must have for anyone thinking about starting a nursery.

4 of 4 people found the following review helpful:

5 out of 5 stars

The otherside of the Nursery, 2007-05-26
This book is not your typical "grower" book. It has little to do with actually growing, this is a business book. If provides you with details of the actual running of a nursery business that you probably have never thought of. If you are looking at starting a greenhouse/nursery/veggie stand etc this book would be a wise investment.

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