by Allan Petretti
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Product Description
Chapter by colorful chapter of Coca-Cola calendars, serving trays, bottles, signs, vintage advertisements, toys, coolers, dispensers and countless other items representing the foremost name in soda pop collectibles await you, in this new edition of the superior Coca-Cola collectibles identification and values reference.
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Average Customer Review:
0 of 0 people found the following review helpful:
 Petretti's Encyclopedia Sets the Standard, 2008-12-25
After six long years, Allan Petretti has come out with his 12th Ed. of what has become the "Bible of coca-Cola" and sets the gold standard by which all other Coke books are judged. While the wait for the new edition seemed excruciating, the latest edition was well worth the wait. The new edition provides a significant upgrade over previous editions. The tremendous amount of color photos sets this book apart from previous editions and is far more visually pleasing for the reader. The commentary is extremely helpful for both novice and experienced collectors. Also, the pricing of the collectibles reflects the softness of the market which has occured in most types of Coke collectibles since Petretti's previous edition. Finally, the layout of the book represents a significant improvement over prior editions. The only negative is that the publisher needs to take the time to develop a more logical and detailed index. However, whether you are just beginning to collect or have collected Coke for 35 years, this book is an indispensible addition to your library. My congratulations to Mr. Petretti for a fine piece of work.
0 of 0 people found the following review helpful:
SUPER IMPROVEMENTS to The Coca-Cola Collectors Bible!, 2008-12-23
This is the fifth Petretti's Coca-Cola Collectibles Price Guide I have owned, and like a fine wine, it just gets better and better. If you are a collector or just interested in learning more about the company and its heritage, this is a must have for your library.
The typography from previous editions has been upgraded, making it easier to digest the mountain of information it offers. Additional color has been incorporated into the 12th Edition providing a more modernized, and visually pleasing, appearance to the book.
Perhaps the most useful improvements are the edge tabs to make locating calendars, trays, signs, toys & games, bottles, paper, and miscellaneous items much quicker and less cumbersome. In past editions, I have spent a couple days doing this myself, but there is no need to this time around.
There have been numerous price guides published, but make no mistake about it, this IS the book Coca-Cola collectors and dealers go by. It is "The Bible" for those to take this hobby seriously. It is also a book you simply can not live without.
If you are just starting out or are a long time collector, I recommend it totally!
0 of 0 people found the following review helpful:
12th edition Coca Cola price guide, the best yet!, 2008-12-22
This newest 12th edition book is the cream of the crop. I have been collecting Soda Advertising for over 25 years. Each volume of Allan Petrettis book expands the knowledge base of the hobby.
This newest edition is a vast improvement over previous editions (no small feat),containing mostly color photos with very few black and white, many new items, improved organization and color coding on the page ends. The prices are not absolutes, but give an idea of scarcity and demand. If you want the very best and most accurate Coca Cola reference material-This is it!
(No, I am not related to the author or publisher, just an avid collector that appreciates very high quality reference books)
2 of 2 people found the following review helpful:
 Wish it had more of the collectibles, but is better than most, 2007-10-21
I like the fact that the book shows so many color pictures. That is great! Unfortunately, as, with many of these types of books, it doesn't list many of the collectible coca cola items. The book could also be organised better. There are several different places to find clocks for example. If you go by the table of contents you might miss what you are looking for. When you go by the index you have to sift through different sections of the book looking for it. However, the back of the book was very helpful with the section on slogans for different years. It is a good book, but I wish it listed more of the collectibles or at least mentioned them. Still, I recently ordered a few other books on coke collectibles and this one seems to have more info than they did.
7 of 7 people found the following review helpful:
 Great resource, but are the prices realistic?, 2003-11-17
I have owned most editions of this book, and as a resource for researching Coca Cola memorabilia, I would have to say it is unsurpassed. I haven't seen any other guides come close in the number of items shown.I do question the pricing of these items, however. I don't see how everything can continually increase in price from one edition to another, especially when you consider internet sales activity (a very large part of Coca Cola memorabilia sales nowadays). As a collector, I never pay at price-levels shown in this edition, and I certainly do not obtain these prices when I occasionally sell an item off on an internet auction site. I just feel that the prices are a bit inflated. No one could keep track of the huge amounts of Coca Cola memorabilia sales in all venues around the country. I tend to take pricing in guidebooks with a grain of salt, especially, as in this case, when the author is also a major collector. Just a little too much potential for conflict of interest.
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