Guerrilla Marketing for Writers : 100 Weapons to Help You Sell Your Work

HarperCollins publishes 1,200 books a year, according to the authors of Guerrilla Marketing for Writers. Is there a snowball's chance in hell that their publicity department can adequately promote all of them? Of course not. Don't let someone else's publicity department drop the ball when it comes to your book. Guerrilla Marketing's 100 weapons for selling your work range from creating media kits and promotional calendars to appearing at book-group discussions and fundraisers. Each "weapon" is rated by its monetary cost to the author, and well over half are free. While the authors advise that this book will help in the promotion of "any kind of book, from poetry to textbooks," most of its tactics seem best suited to nonfiction. The authors' overarching philosophy? Think like an entrepreneur. "Don't think like a writer who has something to say; think like an author who has a lifetime of books, products, and services to sell." --Jane Steinberg

---

All Customer Reviews
Average Customer Review:
0 of 0 people found the following review helpful:

A "hard-hitting" book, 2008-11-14
Reading this book is like listening to a high pressure salesman, but the pitch is effective. The approach is "hard-hitting" in style with suggestions and topics listed (using bullets and sometimes, numbers) on almost every page. And almost every second page has a shaded area called "Guerrilla tactics," that would be effective for anyone trying to market their book. Also interesting are shaded areas called "War Stories;" they are anecdotes and short stories about authors who used the guerrilla tactics effectively. I particularly liked the eighteen guerrilla marketing commands near the beginning of the book. They are good recommendations for any writer. Another suggestion is to "do five things each day to publicize your book," and it is, indeed, an excellent idea.
The authors emphasize that one of the best things for selling books is "word of mouth," and they tell you how to generate it. They also emphasize that free publicity is usually much more effective than paid publicity; in fact, they discourage paying for ads. Some of the other topics they cover are: press releases, the importance of mailing lists, the importance of speaking, book signings, and getting good reviews.
The book has a large section of "resources," and a very useful set of appendicies. Overall, it is a good addition to any writer's libary


0 of 0 people found the following review helpful:

FOR GUERRILLAS ONLY!!!!, 2008-07-10
You know what I am realizing? There are some people who may just like writing poor reviews! This a really good book, especially if you are self starters and passionate about your book. The book cannot sell your books for you! You have to do the work to make your life happen. Books are just tools! It's a great book for creative minded people who are serious about making it happen.


0 of 0 people found the following review helpful:

Guerillas of the Writing World, Unite!, 2008-06-28
Jay Conrad Levinson, et al, have created another winner, especially for writiers, but mostly for authors, on how to get media attention for yourself and your books, cleverly and inexpensively.

This book is one I consult regularly, and many of the techniques have worked for me.

This is a great book to read, whether or not your promotional budget is limited.

Thanks, Jay, Rick and Michael!

Mary Lynn Archibald


0 of 0 people found the following review helpful:

Filled With Great Ideas, 2008-02-29
This book outlines many valuable tools in promoting a book. I've found it extremely helpful in promoting my book, Heaven Scent. I like that it includes so many free ideas that are only dependent on creativity. If you have a book to promote, this is a must-read.


0 of 1 people found the following review helpful:

A Few Good Ideas But..., 2008-01-19
I assume many if not most people buy this book in order to learn how to promote their (written or unwritten) books on the cheap, or better yet, at no cost. To that end, the book is adequate but not revealing of any great secrets to success. In fact, the book could be one third shorter and be just as effective if not more so. And if you are a self-published author then you need to find other resources as this book barely addresses your situation at all. To be fair, I did create a list of items I will now add to my marketing plan so I do recommend the book, but I would also investigate other books and their reviews before making this purchase.
Steven Bustin Author: Humble Heroes, How The USS Nashville CL43 Fought WWII.
Humble Heroes: How the USS Nashville CL43 Fought WWII

Price is accurate as of the date/time indicated. Prices and product availability are subject to change. Any price displayed on the Amazon website at the time of purchase will govern the sale of this product.