Detail In Typography

by Jost Hochuli

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Product Description
How is it that text can be set perfectly and yet look insufferably dull? How do you achieve perfect congruence between the type itself and its meaning? In Detail in Typography Jost Hochuli, master book designer and author of the seminal Designing Books, addresses the finer points of setting text. Hochuli begins with a consideration of how human beings read, moving on incrementally to considerations of letter, word, and line as well as word-space and line-space. Hochuli concludes by examining whole paragraphs and how they carry meaning. Produced in Switzerland to the highest standards, Detail in Typography embodies critical thinking and articulate design in its own physical form.

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Average Customer Review: 5 out of 5 stars

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5 out of 5 stars

Amazing, 2009-01-02
This book is easily the most important book I've read this year, I cherish the knowledge contained in these pages and will follow these lessons until the day I die.

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5 out of 5 stars

The book of the craft, 2008-10-22
This book is a perfect companion to the design classic of all time - The Elements of Typographic Style by Robert Bringhurst. If you have read (and re-read) Elements, then this would be the book you would want to follow up with. Approaching it as guidance from a master, this then becomes an invaluable and rare resource that will improve, and refine, your typographic sensibility in practical terms.

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