Art Marketing 101, Third Edition: A Handbook for the Fine Artist (Art Marketing 101: A Handbook for the Fine Artist)

by Constance Smith

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Editorial Reviews
Product Description

Artists need help with the business side of their career, and this 302-page, twenty-one-chapter volume answers all the questions they could have. Ultimately, it guides artists to create both a long- and short-term marketing plan so they can become independent businesspeople. It educates them to gain a competitive edge in the marketplace, honing their business skills and knowledge of their legal rights.

Artists will learn about: overcoming roadblocks, the secrets of successful artists, alternative avenues for selling art, building name recognition, sales and publicity tactics, pricing artwork, planning an exhibition, creating a beautiful portfolio, photographing artwork, the proper way to contact a gallery, succeeding without a rep, promotion, maximizing value, and much more.

Constance Smith began her career as an art rep in California. She has been assisting artists nationwide for over twenty years. She is co-author of Art Office and Internet 101.

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All Customer Reviews
Average Customer Review: 4.5 out of 5 stars

0 of 0 people found the following review helpful:

5 out of 5 stars

Great New Ideas, 2008-12-14
Now, first I have to see that I have the rare privilege of having creative in-laws. From a grandmother (in law) that can give art marketing suggestions (I'm serious) to an Artist/Photographer mum-in-law to an Artist/Architect sister-in-law, I'd say that I have some pretty good resources on my own. However, I got this book and was amazed at all the suggestions you find here and it's explained step-by-step for suggestions. This is a great resource and covers so much more than you'd imagine from the title, I feel like every artist should have a copy of this book.

1 of 1 people found the following review helpful:

3 out of 5 stars

good resource for emerging artists, 2008-04-17
Art Marketing 101 is really aimed at emerging artists who would like to start selling their artwork directly to the public. If that's your ambition, as it was mine, this is a great resource. I really appreciate the fact that it's action oriented. You'll find yourself getting motivated to quit dreaming and get moving. Yes, some of the material will become outdated because technology is changing the art business so rapidly that it's impossible for a book to keep pace, but the author's done a good job of updating with each new revision. Overall, you'll find plenty of solid direction and great ideas that you might not have thought of without it.

0 of 0 people found the following review helpful:

5 out of 5 stars

Art Marketing 101, 2007-11-20
Great Must Have Book for any Artist!!! This book gave me great insite on what to do once I was finished creating art. It helped me place my artwork in the right market place and sell my art. I think anyone who paints or creates needs to have this book.

16 of 16 people found the following review helpful:

5 out of 5 stars

Took so many notes...., 2006-07-17
I took so many notes when reading this as a library book that I've decided I'd better just own it. One of the best books on marketing my artwork and making a living as an artist that I've ever come across, and I've read several.

7 of 8 people found the following review helpful:

5 out of 5 stars

Marketis, 2006-03-20
The book is an eye opener for artists that have painted for years and they have no clue as to how to sell their art.
It is wonderful !

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