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Product Description
A Complete Guide to Starting and Operating a High-Profit Organic or Hydroponic Business That Benefits the Environment. If you ever consider installing a greenhouse, or already have one, this book can help you turn your expenditure into a profitable venture. 2008 edition
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Average Customer Review:
19 of 20 people found the following review helpful:
 This 2007 Edition is a plan to succeed., 2007-02-19
Steven Carruthers (Australia) Publisher Of Hydroponics and Greenhouse Magazine wrote this review.... Secrets to a successful Greenhouse and Business is written for the beginner or serious home gardener who wants to start a profitable home-based business growing plants in a greenhouse, or for educators looking for specialized classroom projects. It is also valuable text for existing commercial growers, if only to revisit some of the basics from time to time. Divided into 11 sections, Secrets to a Successful Greenhouse and Business will tell you everything you want to know to get started in a greenhouse business. The book covers all major growing systems including hydroponics, organics, and good old-fashioned soil cultivation. It includes a basic plan to build a solar greenhouse, and information on soil and fertilizer mixes, insect and disease control, marketing, and guidelines to organize your greenhouse business. The section on ?Selling, Marketing, and Economics is especially useful for new comers to greenhouse production. Gone are the days of growing plants on speculation and hoping to find a market before the crop is harvested. The first step in any successful horticulture business is to identify your market, and to grow what the market wants. This section offers some valuable insights into how to go about that. The text explores the marketing process and includes developing sales concepts and marketing strategies, as well as establishing a realistic budget. I can't think of another text that says it better. There are also special treatments for marketing hydroponic and organic products, as opposed to soil-grown products. The section on ?Greenhouses? is succinct. The author leaves no stone unturned in his endeavor to cover every aspect of greenhouse production. Topics include environmental control, choosing the right greenhouse covering, operating costs and cash flow, ideas to improve your greenhouse, and much, much more. This section also includes a basic solar greenhouse plan, including a detailed inventory of materials (imperial measurements). The section on Specialized Projects with Excellent Profit Potential examines the major soil-less culture growing systems that are used in todays modern greenhouse, with a focus on greenhouse tomatoes, peppers, cucumbers, tropical fruits, and ornamental plants. There is also a special treatment for school greenhouse programs. There are few greenhouse texts that go beyond the hardware of a greenhouse business. This text does. The section on Guidelines to Organizing Your Business is about turning into actions. According to the author, people don't plan to fail they just fail to plan. In this section, apart from highlighting the need for good planning, the author explains the basic steps for organizing your greenhouse business. These include on sight considerations such as obtaining zoning ordinances and building permits, and types of financing, right down to Workers Compensation. Another section on Delivery, Collecting, & Using Computers, is a practical guide for those processes. The author covers everything including packing and labeling, box construction, and how to start with a small business computer. The author provides a practical explanation of the World Wide Web and its importance for communication, to quickly find or exchange technical and market information, or to develop new markets. The author also includes a lists of useful websites. This book is published in the Unites States, for a North American readership but its wealth of information gives it international appeal. If you are thinking of starting a greenhouse business, then this book is for you wherever you are. It is full of tips, ideas and resources, and generously illustrated.
5 of 7 people found the following review helpful:
 Good content if you can get past the presentation, 2006-04-30
This book does have lots of good information, but the author could have at least used spellcheck. There are spelling errors on almost every page, as well as a few missing words spread around the book. There are even a few places that the author copy and pasted an entire paragraph. All of this left me thinking of this book as being cheap and I had to question the validity of the information if the author doesn't even bother to check for errors in his own book.
6 of 7 people found the following review helpful:
Excellente!!, 2006-03-10
If you are considering going into a business requiring a greenhouse...READ THIS BOOK FIRST. There is just SO much valuable info here.
I was sceptical about buying the book because of a previous negative review. Yes, the book has a couple of typos but that was easy for me to overlook because of the wealth of good info I was receiving. I have been an organic gardener/farmer for 20 years and have not been confident enough about the greenhouse business to step out in it. With the info contained here I can make an informed decision about adding this to my business.
To the author...Thanks for the help!
5 of 31 people found the following review helpful:
Spelling Bee, 2005-05-11
Hey Caraphor, "Appendicies" is SPELLED: a-p-p-e-n-d-i-c-e-s.
Now how can I trust your scathing review when you can't spell?
21 of 25 people found the following review helpful:
I have made unreal profits with this book., 2005-04-21
This book has all the info I was looking for. Buyers, suppliers, greenhouse sellers and which type are the best for certain crops. Finding info on the right pot size and trays to use was very helpful. How to find a buyer and what to say was the most useful bit of info that I have never seen in any book. This is worth the cost alone. I have to remark about the review by Caraphor, who says the book is full of erros, and Boron is not harmful what a misleading statement...Completely WRONG ! Boron is harmful and a couple of errors in 180 pages not bad... thank you Mr. Taylor for the accurate info! Heres what the county health dept. says about Boron. "Breathing moderate levels of boron can result in irritation of the nose, throat, and eyes. Reproductive effects, such as low sperm count, were seen in men exposed to boron over the long-term. Animal studies have shown effects on the lungs from breathing high levels of boron.
Ingesting large amounts of boron over short periods of time can harm the stomach, intestines, liver, kidney, and brain. Animal studies of ingestion of boron found effects on the testes in male animals. Birth defects were also seen in the offspring of female animals exposed during pregnancy."
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