Gross Margin: 26 Factors Affecting Your Bottom Line

by Bill Lee

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Book Description
This book shows retailers and other businesses how to raise gross margins without necessarily raising prices.

One way is to buy better and another is to raise prices, but there are 24 additional factors all businesses -- especially retailers -- need to know.

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All Customer Reviews
Average Customer Review: 5 out of 5 stars

0 of 0 people found the following review helpful:

4 out of 5 stars

Gross Margin: 26 Factors Affecting Your Bottom Line, 2006-08-03
This is a great business reference. It is a quick read and there is an abundance of information one can put to use quickly. Wheater you are new to retail business or been in it for a long time this book is a great addition to the business person's library. From the sales floor to management, Mr. Lee covers all the most important points for improving the bottom line. Specifically helpful to my sales people were the chapters on Special Order Pricing and Mark-Up versus Gross Margin.

0 of 0 people found the following review helpful:

5 out of 5 stars

Ditto on every other review so far, 2006-04-05
What makes this book special is that it isn't about how to make more money than your neighbor--though you could put it to that use. The book helps you think about what you do best, and how to match your gross margins to match how the customer wants to compensate you. He takes the place of the person selling to a neighbor, revisiting a store only to find a price on a certain item raised by obsene amounts, and other pricing issues most people face. He tackles these tough subjects with aplomb. He even works in some of his experience with prostrate surgery. No subject is off limits when it comes to explaining how gross margins work with this author! He certainly loves the subject and it makes for a great read.

0 of 0 people found the following review helpful:

5 out of 5 stars

This is a tremendous resource, 2005-07-13
Bill Lee has done a wonderful job in explaining the in's and out's of gross profit margin, a concept too often misunderstood not only by salespeople and their managers, but also by many owners of businesses today. He writes clearly and engagingly. Each page is packed with timely and insightful information that can help any business improve its bottom line. A great job with a subject that in other hands can be downright tedious.

0 of 0 people found the following review helpful:

5 out of 5 stars

Excellent Resource for ALL Salespeople, 2003-06-21
Even if you don't sell retail, this book gives common sense ideas any salesperson can use right now to increase profits. The quickest way I know to increase and maintain profits is to AVOID cutting prices, and this book gives some great ideas on how to do just that. If you sell and have any control over your prices, you should have this book. If you ARE in retail, you MUST have this book.

0 of 0 people found the following review helpful:

5 out of 5 stars

Store's Gross Margin Up 3 to 4 Percentage Points, 2003-05-28
I first read this book, then I bought copies for my managers and salespeople. We were not as gross margin conscious as we should have been. I highly recommend this book to any retailer.

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