Advanced Email Marketing

So how do you know if you're doing it well? How do you show your CFO that it's really helping the bottom line? How do you convince your boss or business partners that a decent investment in email management tools will pay off? You can promise to prove how well email is increasing awareness, building interest, populating your sales cycle, and generating revenue.

This is a book of proofs. A book about the ways and means that email can be put to the test. A book about how an individual goes about demonstrating the power of email and pointing to specific results. This is a story that shows how you can as well.

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All Customer Reviews
Average Customer Review:
1 of 3 people found the following review helpful:

unbelievably boring, 2008-04-20
i guess this is good for beginners...? i could barely get thru it mainly because of the writing. its insanely boring--there is a 'story in a story' in this book about the new savvy emailin' guy named ed who blows his company bosses and peers' minds with his super-hero-like email marketing technique...ouch. it hurt my brain to read.


8 of 12 people found the following review helpful:

Brilliant!, 2005-04-21
I am an email-marketing beginner. I had no idea what email marketing and promotion looked like, I hadn't a clue how to approach it. This book is perfect for me and exceptional on a few counts.

First, Jim Sterne packs an awful lot of material in a very skinny book. I'm used to software books that are padded unmercifully and then priced (ummm ...) arrestingly, let's say. This thin, dense book is a welcome treat.

It follows from the book's compressed, all-useful content that it's a quick read: a couple of hours to go through it the first time. No slogging through stuff I already know because I'm afraid the author will spring some new info on me -- Gotcha! -- somewhere in the first 100 pages of fluff (see above).

Then I'm just bowled over by the quality of the editing. Unlike almost all books I see these days, I could find no distracting grammar or spelling abominations, the kind that make me distrust and suspect the author. Another treat!

Finally, what might have been a lot of detailed soporific lecture material, the same stuff that put me to sleep in Econ 101, Sterne manages to arrange in vital and vibrant form. Vivid, too! Yea, verily! Sterne gives us a moribund marketing team, introduces an email-marketing journeyman, and then lets the work and conversation flow as everybody learns a whole lot, as we do. And the story has a poignant, happy ending, too: bring your Kleenex.

Bravo! A brilliant job.


6 of 10 people found the following review helpful:

Every Small Business Needs This Book, 2005-01-25
Advanced Email Marketing really should have been called, "Email Marketing Strategies for Beginners." Sterne takes a complicated subject and breaks it down into a very digestible format.

If all business and/or technical books read like Sterne's we'd have a lot more small businesses showing black instead of red.



9 of 13 people found the following review helpful:

Solution to those who are suffering within your organization, 2004-04-21
For the starter of email marketing, it is a good guide to grasp what is all about email marketing and its effectiveness. You do not feel you wasted your money after reading it. For those who are engaged in email marketing, it would give you a path to the successful roadmap of how you should convince your boss and business partners. You would regret it if you do not read this and put it into practice. I have a lots of corporate clients who are suffering within their organization. I think I can introduce it to them if it is translated in Japanese. If it is OK to translate this into Japanese, I could do this. The story is very enticing. Norito (email marketing consultant from Tokyo, Japan)

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