Masters of Loyalty: How to turn your sales force into a loyalty force.

by Duane Sparks

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Lowest New Price:	$16.95

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Product Description
In Masters of Loyalty, you will learn the only real reason why customers become genuinely loyal to suppliers - and why most companies get the loyalty equation wrong. Masters of Loyalty gives both sales managers and salespeople, an intimate view of what loyal customer relationships look and sound like and how to go about transforming sales calls so that customers are not merely "satisfied" but move toward full-blown loyalty - during every call. If you want to turn your sales force into a dynamic loyalty force that makes customers highly resistant to competitor's appeals and binds them to your company in a lasting way, read how a master does it. Marketing vice president Mike is in trouble. His special loyalty-rewards program has all the right elements, but customers aren't buying it. Except, that is, from a regional sales rep named Tony. Like all of the company's reps, Tony uses the Action Selling system. But somehow he seems to operate at a master's level, generating not just sales but fiercely loyal customers. What is Tony's secret? To save his own job, Mike desperately needs to find out.

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All Customer Reviews
Average Customer Review: 2.5 out of 5 stars

0 of 0 people found the following review helpful:

4 out of 5 stars

Repetitive but then again, I needed it. I still do. Oh, and I need it., 2008-04-05
It's quite thin for the $15 or so. But what do you do when you absolutely SHOULD have this info in your head and in your practice? You suck it up and buy it or even better, you borrow it from your boss, or find a used one. I'm not yet a complete idiot but I read this thing like three times to really solidify the process in my head. And that's after reading the other little expensive books in the series. Bottom line, the material is invaluable and the price is too high. What are you going to do?

2 of 3 people found the following review helpful:

1 out of 5 stars

Repetition is the mother of all boring..., 2006-12-27
I believe that repetition is the mother of all skill but enough is enough. For $20 a book Duane you could be a bit more compelling, your books are predictable and filled with "filler." I could have learned as much about loyalty by reading the definition in the dictionary.

Signed,

Your not so loyal purchaser of future books.

M

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