While You're Reading

by Gerard Unger

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Product Description
This book is about everything that happens while you’re reading, in front of your eyes and inside your head; and about what type designers, typographers and graphic designers bring to a page to make reading happen.Two examples of tantalizing questions will be answered: How is it possible to read without seeing any letters? How much hidden typographic knowledge does the average reader possess? Other subjects covered in this book include: legibility; the philosophy of typographic layout; invisible typography; pattern recognition; the reading process; engrams; the ergonomics of letterforms; letterform familiarity and use; typeface choice; type design; negative space and illusions; the role of the serif; the universe of signs; typography & language, and more. Gerard Unger is a prominent typeface designer, graphic designer, author, and design educator. He is based in Bussum, The Netherlands.

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Average Customer Review: 5 out of 5 stars

1 of 3 people found the following review helpful:

5 out of 5 stars

Very nice book!, 2008-06-12
Unger has done a magnificent job and knows his stuff like no other type designer on the planet.

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