Field Guide for the Experience Economy

by B. Joseph Pine & James H. Gilmore

List Price:	~~$10.00~~
Amazon Price:	$10.00 & eligible for FREE Super Saver Shipping on orders over $25.
Average Rating:
Lowest New Price:	$10.00
Availablitiy:	Usually ships in 24 hours

Editorial Reviews
Product Description
From B. Joseph Pine II and James H. Gilmore, authors of The Experience Economy, comes the Field Guide for the Experience Economy.

A hands-on resource designed to provide real-world learning, the Field Guide contains key models and exercises for evaluating and extracting best principles from experiences throughout the Experience Economy including:

• 3S Model of Customer Relationships
• Assessing the "Sweet Spot" for Experiences
• Deciphering the Drama of Business Experiences
• G-way: Secondary Factors
• "Ing" the Thing
• Performing a Sensory Assessment
• Progression of Economic Value
• Real/Fake Matrix of Authenticity
• Taking Note of the Notable
• T-H-E-M-E Model

Geared for a wide variety of uses - from group learning and executive education, to university classes, employee training and even leading your own Learning Excursions - this pocket-sized reference packs powerful lessons in a compact package.

The Field Guide is an ideal tool to encourage learning and creative exploration among your co-workers, colleagues, clients, and throughout your entire organization.

Customers who bought this item also bought

All Customer Reviews
Average Customer Review: 3.5 out of 5 stars

4 of 4 people found the following review helpful:

5 out of 5 stars

I'll never look at a door with the word Push on it the same way again. , 2007-07-26
What does a fashion designer think (and then magically see) when they stare at a blank piece of paper? What does a college football scout see (and then instantly believe) while watching a high school athlete. I don't have those answers. They haven't written their own field guides yet. I do have the answer though to how Jim Gilmore and Joe Pine see and think while experiencing anything and everything. With the Field Guide, I get a glimpse into how they think.

And after reading, rereading, dog-earring, high-lighting, underlining, practicing and implementing their tools within the Field Guide, I now see and create experiential offerings in a thorough light. The Experience Economy originally helped me think and discuss; the Field Guide helps me see and do.

2 of 2 people found the following review helpful:

4 out of 5 stars

See the World Differently, 2007-02-20
The Experience Economy is a book that is rich in models, principles and frameworks. Pine & Gilmore's Field Guide serves as a handy tool to help you identify "best principles" for learning excursions and in "experiencing experiences". The Guide is concise, visual, and leaves you wanting more.

11 of 12 people found the following review helpful:

1 out of 5 stars

the desillusion experience, 2007-01-15
I would like to express my unhappiness with the purchase of the Field Guide for the Experience Economy. I truly enjoyed the original book Experience Economy. As I found it most interessting, I wanted to buy the Field Guide. What a dissappointment! Paying 10 dollars (plus shipping) for a mere brochure that I finished in 3 minutes was not the best purchasing experience I had. The leaflet just was a recap of some items of the book and had very little added value. I urge you not to buy it.

Price is accurate as of the date/time indicated. Prices and product availability are subject to change. Any price displayed on the Amazon website at the time of purchase will govern the sale of this product.