by Gregg Lederman
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Product Description
Do employees in your company consistently think, speak, and behave in ways that strengthen the work culture and customer experience? Do they really buy in to the company brand? Achieve Brand Integrity reveals actionable insights gained from many years of working with executives of leading organizations who have built profitable work cultures where employees are truly focused on living (doing) the company brand. Regardless of how creative and direct your company's marketing is, it won't be successful unless employees can (and do) deliver upon the brand promises made. Brand Integrity is the point where your company achieves its desired brand image; when employees, customers, partners, and the market understand, believe, and experience that you are who you say you are.
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Average Customer Review:
0 of 0 people found the following review helpful:
Stregthen the principles of your company., 2008-01-29
This book has a number of practical messages for anyone who is managing or learning how to run an organization. Unlike most books, the author explains how to implement the ideas. For my company it helped us build a foundation of principles by which everyone can live by not just talk about. The end result was a more enjoyable workplace and five star customer experience.
0 of 0 people found the following review helpful:
Must Read for MBAs, 2007-12-29
As a MBA student, I found this book a must-read. Unlike other books I have read, this book looks beyond classroom branding theory and teaches you how to successfully implement a brand strategy through the alignment of a company's employees with its vision. I look forward to executing the truths as I head into the "real world," now better prepared!
0 of 0 people found the following review helpful:
Back to Basics, 2007-12-14
Finally a book that didnt leave me hanging. Achieve Brand Integrity goes the extra mile. Gregg didnt let the book fall into the business-book-trap of only telling us "what we need to do"...he actually gives us access to the tools on "how to get it done." Pretty selfless stuff. If this read doesn't get you off the dime towards competing globally in the 21st Century...then stop buying books on Brand. C-Level Mgmt should take notice from Mr. Lederman...change is coming with or without them!
0 of 0 people found the following review helpful:
Winning with culture., 2007-12-07
I like this book because it starts with a simple yet powerful concept missed by the vast majority of business leaders. Brand Strategy is "The process of aligning what we say with what we do, to positively influence what customers think." Simple because it is what your customers expect. Powerful because in my experience most competitors don't get it. They're wrong. Great brands are fueled by strong cultures, cultures that strive to bring their brand's promise to life. Chapter 6 is worth the entire price of admission. In this chapter, you begin to understand the underlying psychology of your workers and how beliefs drive behavior. And what you must do to change them to become a "visible" brand. Not from a strategy standpoint, rather from a get your hands dirty point of view. When Gregg Lederman says process, he means that literally. He spells out in clear steps what you need to do to align what "we do" with what "we say." In fact the book refers you to [...] to access templates that allow you to progress this concept on your own. Achieve Brand Integrity is a small investment that can pay huge dividends if you embrace the power of a designed culture.
0 of 0 people found the following review helpful:
Incredible book!!! Only wish I had it sooner.., 2007-12-07
Gregg Lederman lives five years in the future, so if you want to know how to motivate your employees and have more profitable growth in your company, just ask him.
Lederman sets it all out so well. This is a huge contribution that if used will empower any business of any size to distill brand integrity in their employees. This book is easy to read and makes it all so easy to understand. I really wish I had this resource to refer to 15 years ago. I make it a common practice to give this book to every new employee that I hire.
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