by Chris Matthews
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Product Description Chris Matthews is like no other TV interviewer. Life’s a Campaign is like no other book on success.
Famous for demanding the truth from his Hardball guests, Chris Matthews now reveals what the people running this country rarely confess: the secrets of how they got to the top. Here is the first book on power with insight snatched from those who wield it. Life’s a Campaign exposes the tactics, tricks, and truths that help people get ahead–and can help you, too, whatever your field of ambition.
Written in the assertive, good-natured style that is Matthews’s trademark, Life’s a Campaign is the most useful kind of investigative reporting. You’ll benefit from his insider’s scrutiny of the Congress, the White House, and the national news media. Here are the methods, showcased in fascinating anecdotes and case histories, that presidents, senators, and other powerful people use to persuade others and win–and the life lessons they provide for the rest of us.
You’ll learn about Bill Clinton’s laser-focused ability to listen to those he wants to seduce–and how he’s been teaching that craft to his wife, Hillary; how Ronald Reagan employed his basic optimism to win history to his side; the simple steps in human diplomacy that the first President Bush exploited to assemble a worldwide posse to attack Saddam Hussein and gain global approval in a way his son has failed to do; how Nancy Pelosi became the first woman Speaker of the House by practicing the most fundamental of human qualities: hardnosed loyalty. You’ll also find out, for the first time, about Matthews’s own wild ride through the turbulent, converging rapids of politics and journalism.
The big payoff in Life’s a Campaign is what you’ll learn about human nature:
• People would rather be listened to than listen. • People don’t mind being used; what they mind is being discarded. • People are more loyal to the people they’ve helped than the people they’ve helped are loyal to them. • Not everyone’s going to like you. • No matter what anybody says, nobody wants a level playing field.
Knowing such truths is the successful person’s number one advantage in life. As you’ll learn in Life’s a Campaign, mastering–and employing–these truths separates the leaders from the followers.
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Average Customer Review:
0 of 2 people found the following review helpful:
I would give this a zero if I could, 2008-09-25 Basically, if you believe that being deceptive, lying, avoiding truth are good methods of dealing with your family, work associates and friends, this is the book for you.
Mathews idiotic idea "Life's a campaign", could not be stupider. The way modern politics are, with candidates being sold to the public, like they are commercial products like beer or hair spray, to create a false perception and image is a horrible way to be in life.
To be valueless, dishonest and not true to oneself is what is wrong with today's society and living ones life like politicians run their campaigns, with their professional advisor's and marketing departments is a horrific example.
A terrible book the reveals the twisted logic of an immoral man, who would sell his soul to the devil to get ahead.
2 of 5 people found the following review helpful:
Matthews effectively brings yakkety-yak to written page, 2008-08-29 You know that non-stop, mind-numbing yakkety-yakkety-yakkety-yak that emanates from your MSNBC during prime-time and causes your ears to bleed and your stomach contents to be ejected through your mouth? Well, Matthews has successfully brought that very experience to life in book form. It is a phenomenal feat - you are simply looking at words printed on a page, as in any other book, but Matthews' unique sentence structuring, punctuation, communication skills and complete lack of entertaining or informative content all combine to provide an unparalleled reading experience. You actually hear his LOUD, incessant yammering and creepy cackling as you look at the words. And as with his tv show, you are not following anything he is saying. You are just mesmerized at his ability to perpetually spew his loud, rapid yakking and highly disturbing cackling while being absolutely devoid of anything informative or interesting or funny. And it just seems to go on forever, as if nothing, nothing in the know universe, can stop the indestructable power of his yakkety-yakkety-yak.
1 of 5 people found the following review helpful:
Chris Matthews=DORKBALL!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!, 2008-08-07 Life is a beautiful sacred thing.This guy tries to say life is a campaign.Getting jobs,girls etc.Make everything a campaign.He constantly uses the example of the Clintons.Just get things,Better girls,jobs.Get ahead,Make it big.Life is impermanent,we are all interconnected and it is about working together in the here and now.(Read any book by Thich Nhat Hanh,The living Buddha). Why cant the owners of these corporate media shows rotate these lame people(Matthews,Pat Buchanen,Lou Dobbs,etc)?Here,now in this world we have Wars based on LIES by our Government,Atrocities,people suffering,Starving etc.etc etc.Obvious evidence 911 was an inside job(if you take some time and look,you will see)and turn on Hardball and you get.....(Whos up,Whos down in the polls,Who will be the Veep?,What should Obama do? Who will win Virginia? etc,etc.Constant blah blah blah blah blah BLAH BLAH BLAH! His pathetic show should be called either DORKBALL,WUSSBALL or anything of that sort. Dont buy anything by this DORK.Nothing out of his mouth matters.His show is part of the Wussification of America.Turn off your TV.Get some jazz CDs and enjoy.Life is SACRED and to be awakened to here and now.It is not a Clinton Campaign.What an absolute joke Chris Matthews is!Boycott him.
4 of 5 people found the following review helpful:
Advice From an Old Pro, 2008-06-13 I watch Chris Matthews almost every evening and have come to respect him a great deal even if I don't always agree with him. The thing that I most respect about the man is that he asks the tough questions of both sides of the political aisle. Many conservative Republicans are upset with him now because he is so tough on the Bush administration but a scant eight years ago liberal Democrats were upset with him over his treatment of the Clinton administration. Basically Matthews seems to ask the tough questions of whoever is in power despite the fact that in his political career he always worked for Democrats.
The reader will find out a lot about the author in this book including the fact that Matthews' father was a Republican and that the first President Bush took great delight in reminding Matthews of that fact. Matthews has in fact come into fairly close contact with almost every major American leader in the last thirty years and has gleaned several worthwhile insights from these successful people. It is those very insights that this book is meant to share. Matthews has zoomed in on several traits that seem to be shared by most of the people who have reached the top of the political ladder and it is his contention that many of these traits can be applied to almost any field with the same positive results.
As Matthews passes along his hints for a successful career he shares some wonderful stories some of which are amusing and some of which are very moving. The story of Tip O'Neill's visit to the still sedated Ronald Reagan shortly the failed attempt on the president's life for example is a very moving story and Matthews does an excellent job of telling it. Matthews in fact does an excellent job of telling all of the stories in this book and even though this is the first of his books that I have read it is obvious to me that he is a very gifted writer. This book flows well, is easy to read and is interesting from cover to cover. Whether one agrees with the author's assertions or not his argument is presented clearly and in a very positive manner. Readers can decide for themselves if following Mr. Matthews' advice is the right choice for them but this book is well worth reading even if one decides to completely ignore the advice. The rare glimpses offered here into the lives of some of America's most notable leaders is priceless with or without the advice.
2 of 3 people found the following review helpful:
A good book for voters, insiders and presidential candidates, 2008-05-06 Thirty-two Amazon reviewers have preceded me, so I'll blame Chris Matthews himself. The reader-friendliness of this book allowed me to pick it up for a few pages at a time, then put it down for a week or more and then return for another enjoyable reading experience. This book works fine on that schedule, and I'm sure it would be just as enjoyable if you spent a day or two reading it from cover to cover. As he writes, Matthews comes across as a nicer, smarter and more congenial person than he sometimes appears to be on TV. I've held countywide elective office, managed campaigns for congressional and statewide candidates and participated in elections simply as a voter. This book is both entertaining and useful for any of those three roles. It's also a book to give to a friend who's considering running for office. Some of the early casualties in the presidential selection process should have taken the time to read it. I can think of one or two who would have done much better if they had. And since most of us aren't candidates this year but are watching, listening to and reading about them, this is a good read for us before we vote for or against them.

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