Fitness, Memberships and Money

Fitness, Memberships and Money is a system that was created to help the sales professionals in the health club industry improve their ability to recruit and sell new members. This book was written in a basic form from information that has been tried, tested, and enhanced. Many books have been written on sales and management of fitness centers that incorporated selling theories that have never been tested in the real world. This book gives it to you straight with the real techniques used by the best closers and prospectors in the industry. These proven tactics built the largest health club chains in the world today. The scripts, practicing methods, closing techniques, prospecting, will lead you down the path of success.

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All Customer Reviews
Average Customer Review:
2 of 2 people found the following review helpful:

Exciting!!, 2008-06-05
I am a female new to the business. I was very nervous to enter the health club industry. The dialog in this book has helped me avoid the drilling of endless questions from customers that I had worried about. Not only did I sell 3 memberships my first week, with the dialog in this book, but I searched the internet for more info on Ron Thatcher and found his workbook! They both have been extremely helpful. I am signed up for one of his upcoming sales seminars!!


2 of 4 people found the following review helpful:

Waaaaay Old School..., 2006-11-24
I've been in the business for over 14 years. I've been operating 2 personal training studios for the last several years. I'm now moving back to the club management side of the business again and was looking for a refresher on sales, prospecting etc. The book was well done, but very old school. Lots of cheeesy closing lines, scripts, etc. Lots of the techniques are outdated in the new era of club sales. Pretty "used-carsalesman" like. However, good stuff on forms, tracking, setting up personal planners etc. Don't get me wrong, this is a good book if you're a young buck just getting into club sales... just skip over the closing sections and you'll be ok. If you want a VERY current, highly informative book on working in a club... get "Making Money in the Fitness Business" by Thomas Plummer. That one is 5-stars!


2 of 2 people found the following review helpful:

Personal Trainer, 2005-12-29
I just read fitness, memberships, and money and it is an income producing system that was created to help sales people in the health club industry improve their ability to recruit and enroll new clients. This book was written in a basic form and I learned a lot from it!
I am not a sales person I am a personal trainer and I was looking for a book that could help me implement a fitness program or train a client. Many books may cover the latest and newest when it comes to exercise. These books are great for impressing my clients but when it comes time to make a living, I am looking for a book that gives it to you straight. One that teaches real techniques used by the best closers and producers in the "personal training industry." I was than told about a new book that had all the things this book was missing! "Selling Personal Training" by Ron Thatcher is the book for any serious small club operator or career personal trainer the techniques will lead you down the path of success. I bought the new book at Trafford.com and it covered things that were missing like how to do P.T. Re-signs , How to Work the Floor, The Wall of Fame, The Closeout, Selling Supplementation, Interacting With the Staff ,Giving a Free Gift with Purchase, Confirming Appointments and Cancellations my small personal training studio is booming because of "Selling Personal Training!"








4 of 4 people found the following review helpful:

owner, 2005-03-24
I owne a small ladys only club in las vegas. I was looking for a way to improve my selling ability. this book was my first step to a thriving sales department. I use it on a daily basis to keep my new members coming in! first I used fitness memberships and money then with all my success I bought selling personal training what a great way to make your business grow!!!

erin brown


4 of 4 people found the following review helpful:

Simple and Effective!!!, 2004-08-22
I learned more about fitness sales while working with Ron for 6 months than my other 10 years in the business combined!!! Ron's system is simple to apply and it works!!! If you want to immediatly increase your sales, buy this book!!!
Chad McCleary - Riviera Country Club and Sport Center

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