Product Description
Business Diagnostics™ is an invaluable reference for today's business owner. The authors have devised a unique framework that allows company owners and managers to complete a powerful external and internal evaluation of their corporate health. This indispensable book provides insights and reference sources covering a broad spectrum of business issues from raising equity, obtaining financing, implementing growth strategies and surviving when times get tough.
You will learn to:
- Complete an effective external 'size-up' of your business environment and industry sector
- Critically examine your key functions - Finance, Marketing, Operations, Human Resources and Technology - using a unique and concise evaluation of your strengths and what need to be fixed
- Assess your Customer focus
- Hone your diagnostic and evaluation skills by reviewing a fictional company and then completing a 'size-up' to assess the health and prospects of a company experiencing growth challenges
- Enhance your equity raising proposals and avoid the many pitfalls that confront participants in this complex process
- Submit an effective and successful bank financing proposal by understanding the risk assessment that commercial bankers use to separate the winners from the losers
- Complete and initial valuation of your company (or one that you intend to purchase) by considering four key valuation techniques and the due diligence process that needs to be followed
- Simplify the business and strategic planning process by reviewing the 'Seven Ways To Create An Effective Business Plan'