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Effective Fundraising for Nonprofits: Real-World Strategies That Work

by Ilona M. Bray

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Editorial Reviews
Product Description
Getting tax-exempt status for your nonprofit organization is just the first step -- whether its mission will succeed depends entirely on your ability to raise money. Fortunately, Effective Fundraising for Nonprofits will show you how.

Featuring advice and stories from over 40 experienced fundraisers, foundation staffers, journalists and more, Effective Fundraising for Nonprofits explains how to:

  • work with individual donors
  • plan special events
  • solicit grants from foundations and corporations
  • get media coverage
  • use the Web to further fundraising goals
  • start a side business to raise funds
  • and much more

    The book also covers IRS rules and regulations, grassroots strategies for struggling nonprofits, the tools and staffing needed, and dozens of resources that you can take advantage of.

    Best of all, Effective Fundraising for Nonprofits is written in plain English, cutting out the jargon and "consultant speak" that's all too common in many nonprofit books.

    List of Forms
    Fundraising Worksheet 1: Sample Cost Analysis
    Fundraising Worksheet 2: Fundraising Assets
    Fundraising Worksheet 3: Fundraising Strategy Chart
    Fundraising Worksheet 4: Mailing Evaluation
    Fundraising Worksheet 5: Meeting Checklist
    Fundraising Worksheet 6: Projected Special Event Expenses
    Fundraising Worksheet 7: Projected Special Event Income
    Fundraising Worksheet 8: Grantseeking Chart
    Fundraising Worksheet 9: Grants Worksheet
    Fundraising Worksheet 10: Check Your Website's Fundraising Effectiveness
    Fundraising Worksheet 11: Press Release Template


    All Customer Reviews
    Average Customer Review:5 out of 5 stars
    4 of 4 people found the following review helpful:

    5 out of 5 starsWell-written, exceptionally informative, 2008-05-19
    This is an excellent textbook and reference book on fundraising for non-profits. I recently joined the board of a non-profit and knew nothing about fundraising, but this book got me up to speed very quickly. The author treats you like a reasonably intelligent person, in contrast to some other primers that are too cutesy, and she writes in plain English and avoids jargon. It's packed with information, web sites, references, real-world examples, and recommendations. And it's up-to-date. If you're working for or with a non-profit, you need this book.


    7 of 7 people found the following review helpful:

    5 out of 5 starsAn especially recommended study for non-specialist general readers, 2008-04-03
    Just as money is the life-blood of governments and private enterprise corporations, so it is essential to carrying out the mandates of non-profit organizations as well. Now in a fully updated and significantly expanded second edition, Effective Fundraising For Nonprofits: Real-World Strategies That Work" by Ilona Bray draws upon her years of experience and expertise serving a variety of nonprofit agencies in every managerial capacity from development director and staff attorney to department manager and advisory council member to create a 496-page compendium of superbly organized and presented information, jargon-free advice, case examples, and illustrative comments from more than forty experienced and successful fund raisers who work in the non-profit sector. An ideal guide, readers will learn how to work with individual donors, plan special fund raising events, successfully compete in the solicitation of grants from foundations and corporations, obtain and exploit media coverage, utilize the Internet as a fundraising tool, start side businesses to create additional revenue streams, develop effective print materials (brochures, newsletters, annual reports), and a great deal more. Of special note are the eleven appendices offering fundraising worksheets for everything from sample cost analysis to press release templates. "Effective Fundraising For Nonprofits" should be a core reference work and a part of every community library and non-profit agency collection, and is an especially recommended study for non-specialist general readers having a responsibility to raise funds for their particular non-profit group.


    7 of 8 people found the following review helpful:

    5 out of 5 starsNon Profits you need this book, 2007-05-23
    Highly recommend reading this book. It has great real-life examples and useful tips. Very easy to read and follow. I love how it allows you to be creative and realistic at the same time.


    4 of 12 people found the following review helpful:

    5 out of 5 starsSocial Enterprise and Donor Partners for nonprofits, 2007-04-22
    This guide to fundraising for non profits covers the newest strategy and grand writing plans that are needed in the future.


    12 of 12 people found the following review helpful:

    4 out of 5 starsGood Book for Start-Up Non-Profits, 2007-04-10
    I found this book VERY helpful. In fact, I was so fascinated with it, I couldn't put it down. It was like a good novel. I immediately changed some of my thank you letters and re-did my Corporate request for funding letter. I will continue to use it's suggestions. The book is well written and not full of 'filler info', but very solid recommendations that one can put to use right away.




    Price is accurate as of the date/time indicated. Prices and product availability are subject to change. Any price displayed on the Amazon website at the time of purchase will govern the sale of this product.
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